المؤلفون: Pamukcu, Huseyin, Sariisik, Mehmet

المصدر: Journal of Islamic Marketing, 2020, Vol. 12, Issue 2, pp. 389-407.

URL الوصول: http://www.emeraldinsight.com/doi/10.1108/JIMA-04-2019-0078

المؤلفون: Ahmadova, Emiliya, Aliyev, Khatai

المصدر: Journal of Islamic Marketing, 2020, Vol. 12, Issue 1, pp. 55-69.

URL الوصول: http://www.emeraldinsight.com/doi/10.1108/JIMA-04-2019-0068

المؤلفون: Sania Khan

المصدر: Innovative Marketing, Vol 17, Iss 2, Pp 9-17 (2021)

مصطلحات موضوعية: advertisement perceptions, Arab advertisements, cultural variables, Islamic marketing, product marketing, Marketing. Distribution of products, HF5410-5417.5

الوصف: Advertisement, being one of the most effective marketing tools, induces customers to purchase their products and encourages them to behave in a certain way. This study focused on the relationship between demographic and cultural values of young Saudi Arabians. Primary data was collected from a total of 284 respondents from the Riyadh region using an online survey. The survey questionnaire was adopted from previous relevant studies and modified according to the objectives of the understudy by considering the cultural values apparent to Saudi citizens. The corresponding sub-items were also designed on a 5-point Likert scale. Based on the theoretical aspects presented in the literature, the hypotheses were formulated to find the substantial contributions of the sample data. The correlation using SPSS revealed that gender and marital status had no relation to the segmentation of advertisements, whereas other vital cultural factors such as religion, language, manners and customs, social institutions, aesthetics, and traditions demonstrated a strong linkage with segmenting firms’ advertisements. The study revealed important implications for international product advertisers and market communicators. It also provided several directions for future researchers.

وصف الملف: electronic resource

Relation: https://businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/14907/IM_2021_02_Khan.pdf; https://doaj.org/toc/1814-2427; https://doaj.org/toc/1816-6326

URL الوصول: https://doaj.org/article/ea351a1326c84e1fab7c52b9e598427d

المؤلفون: Shahram Tavana, Mehdi khalili Khomeiran

المصدر: New Applied Studies in Management, Economics & Accounting, Vol 4, Iss 1, Pp 49-58 (2021)

مصطلحات موضوعية: islamic work ethic, islamic marketing ethics, commitment, brand credibility, organizational performance, Business records management, HF5735-5746, Economics as a science, HB71-74

الوصف: Ethics is one of the most important religious issues. Because without morality, religion has no meaning for people and their world won’t be organized. This study examines the effect of Islamic work ethic on organizational performance with respect to the variables of Islamic marketing ethics, commitment and brand credibility. The research is empirical and the methodology used is descriptive correlational. The statistical sample population are the staff and mayors of Rasht municipalities. Due to the limited number of employees, the questionnaires were distributed as a census among the entire population (152 people) and finally 110 flawless questionnaires were returned with a return rate of 72%. The validity of the questionnaire was first formally confirmed (opinions of university professors) and then convergent and divergent validity was checked through software. The reliability of the questionnaire was evaluated using Cronbach\'s alpha and combined reliability. The findings showed that Islamic work ethic has a positive effect on Islamic marketing ethics and organizational commitment. Islamic marketing ethics also affect brand credibility. The effect of brand credibility and organizational commitment on the performance of the organization is also confirmed. The results show that organizations should emphasize Islamic work ethic to increase organizational performance in order to improve performance by influencing organizational commitment, Islamic marketing ethics and brand credibility.

وصف الملف: electronic resource

Relation: https://www.nasme-journal.ir/article_176239_80fadbd5cdde07e91b82926c0d38397b.pdf; https://doaj.org/toc/2783-3119

URL الوصول: https://doaj.org/article/a73b33b494f244878eadb2e750ba5296

المؤلفون: Wida Ramdania

المصدر: Asy-Syari'ah, Vol 22, Iss 2, Pp 275-290 (2021)

مصطلحات موضوعية: morals, islamic marketing, value-added, marketing practitioners, Islamic law, KBP1-4860

الوصف: Marketing ethics are an integral part of the Islamic economic system which deals with values that can influence consumer behavior. This study aims to discuss the relationship between ethical concepts of marketing behavior and consumer satisfaction from an Islamic economic perspective. To reconstruct the substantive relationship between ethical concepts of marketing behavior and consumer satisfaction, the literature review analysis method is used in examining secondary sources such as the Qur'anic Tafsir, hadith, journal articles, books, and several other relevant sources. The study results found that ethical marketing behavior in Islam is believed to be conceptually related to customer satisfaction so that it can affect business development. Ethics of marketing behavior and consumer satisfaction must be considered so that the company can face competition, maintains the existence and continuity of its business so that it can provide added value and the highest satisfaction for the company, consumers, and all elements of stakeholders.

وصف الملف: electronic resource

Relation: https://journal.uinsgd.ac.id/index.php/asy-syariah/article/view/8259; https://doaj.org/toc/2086-9029; https://doaj.org/toc/2654-5675

URL الوصول: https://doaj.org/article/18c20278ba4543bda8f66f5bd04a5189

المؤلفون: Zinser, Brian Arthur

المصدر: Journal of Islamic Marketing, 2018, Vol. 10, Issue 1, pp. 168-190.

URL الوصول: http://www.emeraldinsight.com/doi/10.1108/JIMA-07-2017-0074

المؤلفون: Hasan, Mahamudul

المصدر: Journal of Islamic Marketing, 2019, Vol. 11, Issue 4, pp. 863-881.

URL الوصول: http://www.emeraldinsight.com/doi/10.1108/JIMA-12-2016-0105

المؤلفون: Abbas, Aamir, Nisar, Qasim Ali, Mahmood, Mahmood A. Husain, Chenini, Abderrahim, Zubair, Ahsan

المصدر: Journal of Islamic Marketing, 2019, Vol. 11, Issue 4, pp. 1001-1018.

URL الوصول: http://www.emeraldinsight.com/doi/10.1108/JIMA-11-2017-0123

المؤلفون: Mirkhah, Seyedeh Maryam, Karami, Nasser

المصدر: Journal of Islamic Marketing, 2019, Vol. 11, Issue 2, pp. 320-343.

URL الوصول: http://www.emeraldinsight.com/doi/10.1108/JIMA-10-2017-0118

المؤلفون: Aman, Ameenullah

المصدر: International Journal of Ethics and Systems, 2019, Vol. 36, Issue 1, pp. 1-11.

URL الوصول: http://www.emeraldinsight.com/doi/10.1108/IJOES-12-2018-0182