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1دورية أكاديمية
المؤلفون: Huanjun Ma, Jookyung Kwon, Jiseon Ahn
المصدر: Taylor & Francis Journals, Current Issues in Tourism. 27(1):142-153
الوصف: Due to the increase in self-service technology (SST) practices across various hospitality service settings, this paper analysed customers’ experience with SST. This study focused on the effect of regulations and motivations (interjected and integrated regulations, intrinsic, and extrinsic motivations) on patron behavioural intention among customers with SST difficulties in the restaurant industry. From 218 participants, the results of partial least squares structural equation modelling support the relative impact of interjected and integrated regulations in the formation of both intrinsic and extrinsic motivations. Also, the study identified the impact of intrinsic and extrinsic motivation on intention to use SST. Finally, the role of the service environment atmosphere (specifically, crowd and time pressure) on the relationship among regulations, motivations and behavioural intention is identified. For instance, the impact of interjected regulation on motivations is higher for customers with a high level of pressure, whereas integrated regulation shows a stronger effect when customers feel less pressure from crowds and time. Because the literature has focused on general customers, the findings inspire research of service studies by distinguishing the role of different types of regulations and motivation of customers with SST difficulties.
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2دورية أكاديمية
المؤلفون: EunPyo Hong, Jiseon Ahn
المصدر: Taylor & Francis Journals, The Service Industries Journal. 44(1-2):63-82
الوصف: Despite the popularity of organic consumption during the COVID-19 pandemic, little research has examined how organic service experience predicts brand-related outcomes. To examine how organic restaurant service providers benefit from signaling social status the authors examine identification, evaluation, and revisit intention as the key consequences. Using data from 204 American customers, the results of partial least squares structural equation modeling (PLS-SEM) show that social status signaling has a positive effect on identification and evaluation of restaurant brand. Also, mediating role of identification and evaluation in the relationship between social status signaling and revisit intention is found. However, signaling of social status alone is not enough to elicit positive behaviors from customers. Multigroup analysis identifies that customers’ trust has a significant moderating effect on the association of the proposed relations. This empirical evidence contributes to the application of the signaling theory and provides managerial guidelines for organic restaurant service providers.
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المؤلفون: Jiseon Ahn
المصدر: Total Quality Management & Business Excellence. :1-14
مصطلحات موضوعية: General Business, Management and Accounting
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4
المؤلفون: EunPyo Hong, Jiseon Ahn
المصدر: Journal of Hospitality Marketing & Management. :1-22
مصطلحات موضوعية: Marketing, Tourism, Leisure and Hospitality Management, Management Information Systems
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5
المؤلفون: Liu Ting, Jiseon Ahn
المصدر: Total Quality Management & Business Excellence. :1-19
مصطلحات موضوعية: General Business, Management and Accounting
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المؤلفون: Jiseon Ahn
المصدر: Journal of Marketing Communications. :1-16
مصطلحات موضوعية: Marketing, Business and International Management
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المؤلفون: Huanjun Ma, Jookyung Kwon, Jiseon Ahn
المصدر: Current Issues in Tourism. :1-12
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المؤلفون: Jiseon Ahn, Meiling Gao
المصدر: Journal of Culinary Science & Technology. :1-10
مصطلحات موضوعية: Food Science
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9
المؤلفون: EunPyo Hong, Jiseon Ahn
المصدر: Journal of Business-to-Business Marketing. 30:107-123
مصطلحات موضوعية: Marketing, Management Information Systems
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10
المؤلفون: Jiseon Ahn, Yong Suk Jang
المصدر: Korean Public Administration Review. 56:259-296
URL الوصول: https://explore.openaire.eu/search/publication?articleId=doi_________::7c4a0788c30fb09329b4f5493ce45c5f
https://doi.org/10.18333/kpar.56.4.259
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