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51كتاب إلكتروني
الوصف: In the rapidly evolving digital era, businesses undergo profound transformations requiring strategic adaptation and optimization. Digital Business and Optimizing Operating Strategies delves into the intricate interplay between digital technology and business strategies, exploring various facets such as management, marketing, finance, human resources, and more within the digital market structure. This comprehensive book critically examines enterprises'skills, productivity, and adaptability in response to technological advancements and customer expectations. Covering a wide range of sub-topics, this book addresses the management of social media applications, the technological capabilities of human resources, digital sustainability, and the integration of artificial intelligence technology. By highlighting opportunities and challenges, the book serves as a valuable resource for researchers and practitioners across diverse disciplines, offering novel perspectives and cutting-edge practices in the digital business landscape. With digitalization becoming a necessity rather than a choice for many, this book emphasizes applications to the academic and business domains. For academics, it illuminates the digital future from multidimensional perspectives, fostering interdisciplinary collaborations and providing a global network of scholarly exchange. Breaking the cycle of conventional studies, particularly in digital marketing, marketing research, and consumer behavior, empowers researchers to explore new avenues of inquiry. Moreover, the book supports the development of an interdisciplinary skill set among academicians, propelling them to conduct empirical studies at the convergence of digital business and marketing research, thus paving the way for future multidisciplinary research endeavors. From a business standpoint, Digital Business and Optimizing Operating Strategies serves as a guiding resource, enabling organizations to navigate the ever-changing landscape of consumer behavior and digital platforms. It offers insights into new-generation marketing methods and sheds light on the underlying causes of consumer psychology. Furthermore, it provides businesses with practical tips to optimize their platforms, including e-commerce and social media, to engage their target audience effectively. This book is designed to resonate with a diverse audience, and will appeal to researchers, marketing managers, metaverse enthusiasts, website designers and developers, e-commerce practitioners, social media users, consumer behavior and marketing researchers, and brand experts. It is an essential resource for both undergraduate and graduate students while also serving as a valuable reference for professionals in the field.
المؤلفون: Gökhan Akel, Mustafa Atahan Yılmaz
نوع المادة: eBook.
الموضوعات: Marketing--Technological innovations, Electronic commerce, Social media--Economic aspects, Business planning
تصنيفات: BUSINESS & ECONOMICS / Organizational Behavior, BUSINESS & ECONOMICS / Development / Business Development, BUSINESS & ECONOMICS / Operations Research
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52دورية
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المصدر: New Zealand management, Apr 2015; v.62 n.3:p.6-7
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59كتاب إلكتروني
الوصف: Digital Pricing Strategy provides a best-practice overview of how companies design, analyze, and execute digital pricing strategies. Bringing together insights from academic and professional experts globally, the text covers essential areas of the value and pricing of data, platform pricing, pricing of subscriptions and monetization of the global environment.Case studies, examples and interviews from leading organizations, including Zuora, Honeywell, Relayr, Alcatel Lucent, ABB, Thales, and General Electric, illustrate key concepts in practice. To aid student learning, chapter objectives, summaries, and key questions feature in every chapter, alongside PowerPoint slides and a test bank available online for lecturers.Comprehensive and applied in its approach, this text provides postgraduate, MBA, and Executive Education students with an understanding of the capabilities, processes, and tools that enable executives to effectively implement digital transformations and capture value from digital innovations.
المؤلفون: Stephan M. Liozu, Andreas Hinterhuber
نوع المادة: eBook.
الموضوعات: Value, Pricing, Marketing--Technological innovations, Strategic planning
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60كتاب إلكتروني
الوصف: The Routledge Handbook of Digital Sport Management provides students, researchers, and practitioners with a contemporary roadmap of the impact of digital technologies in sport management, at all levels and in all sectors, in a global context.Divided into three sections addressing digital transformations, digital tools, and emerging digital issues, this book explores the impact of digital technology in the core functional areas of sport management, such as sponsorship, event management, and human resources. It introduces essential digital innovations such as esports, social media, VR, wearables, analytics, and artificial intelligence, and examines the debates and issues that are likely to shape and transform sport business over the next decade.The only book to survey the full sweep of digital sport management, this book is an essential reference for all serious students of sport business and management, any researcher working in the nexus of sport business and digital, and all managers, policy-makers or associated professionals working in the sport industry.
المؤلفون: Michael L. Naraine, Ted Hayduk III, Jason P. Doyle
نوع المادة: eBook.
الموضوعات: Hosting of sporting events--Technological innovations, Sports--Technological innovations, Sports administration--Technological innovations, Sports--Marketing--Technological innovations
تصنيفات: BUSINESS & ECONOMICS / E-Commerce / General, SPORTS & RECREATION / General, SPORTS & RECREATION / Business Aspects
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