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1دورية أكاديمية
المؤلفون: Euodia Isabella Botha, Melanie Wiese
المصدر: Cleaner and Responsible Consumption, Vol 12, Iss , Pp 100177- (2024)
مصطلحات موضوعية: Theory of planned behaviour, Zero waste, Transformative consumer research, Sustainable development goals, Perceived behavioural control, Environmental effects of industries and plants, TD194-195, Economic growth, development, planning, HD72-88
الوصف: The global culture of consumerism is fuelling the climate crisis. An increase in household consumption and the waste it creates holds many negative implications for consumers, businesses, brands, and governments alike. Thus a shift towards zero waste (ZW) behaviours among consumers is essential. To address a lack of understanding of ZW behaviours among individuals, this study investigated the intention to engage in these behaviours through the lens of the original theory of planned behaviour (TPB), with perceived behavioural control (PBC) as moderator. A survey of 486 South Africans validated the original TPB's ability to successfully model ZW behavioural intent, and confirmed the role of perceived behavioural control as moderator as opposed to its popularly accepted role as predictor. Various socio-demographic variables also played a significant moderating role in the model. This study also contributes to seven of the 2030 sustainable development goals (SDGs) of the United Nations (UN), and adds to the emerging stream of transformative consumer research (TCR). Several practical strategies are also offered to assist marketing practitioners and governments in increasing ZW behaviours to create a better environmental, economic, and societal future.
وصف الملف: electronic resource
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2دورية أكاديمية
المؤلفون: Melanie Wiese
المصدر: Cogent Business & Management, Vol 11, Iss 1 (2024)
مصطلحات موضوعية: Seamlessness, omni-channel, satisfaction, customer influence, experience sharing, social media attractiveness, Business, HF5001-6182, Management. Industrial management, HD28-70
الوصف: AbstractThis study proposes an extended Stimulus-Organism-Response framework that investigates perceived seamlessness and product information as drivers of omni-channel shopping satisfaction, as well as the resulting consumer response outcomes. There is a specific focus on consumption and experience-sharing behaviour and on the moderating role of social media attractiveness. An online self-administered questionnaire resulted in 433 responses from South African shoppers. The hypotheses were tested using structural equation modelling and a multi-group CFA approach. Interestingly, information visibility was the strongest predictor of satisfaction. Furthermore, convenience of sharing was confirmed as a mediator, while social media attractiveness acted as moderator in the relationship between satisfaction and experience sharing. The research contributes to the fast-growing trend of omni-channel retailing, especially from a consumer perspective. While research typically focuses on consumption-sharing behaviour, this study adopted a dual-sharing perspective by investigating not only customer influence as a type of consumption behaviour sharing, but also experience sharing behaviour. The applicability of an extended S-O-R framework is confirmed in an emerging market context while providing practical insights for retailers.
وصف الملف: electronic resource
Relation: https://doaj.org/toc/2331-1975
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3دورية أكاديمية
المؤلفون: Petra N.C. Sanne, Melanie Wiese
المصدر: South African Journal of Information Management, Vol 20, Iss 1, Pp e1-e10 (2018)
مصطلحات موضوعية: theory of planned behaviour, attitude, subjective norms, perceived behavioural control, behavioural intention, Facebook advertising, Management information systems, T58.6-58.62, Information theory, Q350-390
الوصف: Background: Facebook has become one of the most popular advertising platforms on social media. It is therefore important for social media marketers and researchers to have an understanding of the predictors of Facebook users’ engagement with Facebook advertising across all brands and Facebook advertising types. Objectives: This study aimed to determine whether the theory of planned behaviour could be applied to understand and predict engagement with Facebook advertising. Method: Non-probability convenience sampling resulted in a sample size of 656 Facebook users above the age of 18 who resided in South Africa. The data collected by means of an online survey were analysed using regression analyses. Results: The findings indicated that attitude was the strongest predictor of behavioural intention to engage with Facebook advertising, followed by subjective norms. However, perceived behavioural control was found not to be a significant predictor of behavioural intention to engage with Facebook advertising. Furthermore, behavioural intention to engage with Facebook advertising was found to predict actual engagement. Conclusion: Social media marketers need to focus on influencing attitudes and subjective norms to increase engagement with their Facebook advertisements. Furthermore, the theory of reasoned action was found to be more appropriate to predict engagement with Facebook advertising, as it excludes perceived behavioural control.
وصف الملف: electronic resource
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4دورية أكاديمية
المؤلفون: Yolanda Jordaan, Melanie Wiese, Karim Amade, Ermi de Clercq
المصدر: South African Journal of Economic and Management Sciences, Vol 16, Iss 4, Pp 435-451 (2013)
مصطلحات موضوعية: Management. Industrial management, HD28-70, Business, HF5001-6182, Economics as a science, HB71-74
الوصف: The publication of academic research is important for its contribution to the body of knowledge. A periodic analysis of journal content leads to the identification of research practices; while it also identifies the challenges that researchers face. The South African Journal of Economic and Management Sciences (SAJEMS) is considered to be one of the leading publications in the field of economic and managerial research in South Africa. The SAJEMS was selected as the unit of analysis; and a content analysis was conducted on 257 articles published during the seven-year period 2004 - 2010. The main purpose of this study was to investigate the input and output factors relating to published articles, including questions on authors and article content, such as the various methodological approaches. The findings revealed that there has been a decrease in co-authored articles during the period 2005-2008. Although the contribution by practitioners increased significantly in 2005 and 2008, the majority of the articles are still authored predominantly by academics. It is promising to see that international authors were involved in nearly 20 per cent of the articles contributed. When it came to the methodological approaches, the articles employed largely non-probability sampling designs. Furthermore, almost two-thirds of the articles published in SAJEMS were based on quantitative research designs. This content analysis reveals the current research practices published in the SAJEMS. It provides food for thought for academics.
وصف الملف: electronic resource
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5دورية أكاديمية
المؤلفون: Melanie Wiese, Juanne Lauer, George Pantazis, Jade Samuels
المصدر: Acta Commercii, Vol 14, Iss 1, Pp e1-e7 (2014)
مصطلحات موضوعية: social network sites, Facebook, gender differences, time commitment, privacy concerns, relationships, Management. Industrial management, HD28-70, Business, HF5001-6182
الوصف: Orientation: Students’ membership and participation in social networking sites, such as Facebook, has increased in recent years. Research purpose: The study examined students’ access to social network sites and compared male and female students’ usage of Facebook with regards to time commitment, privacy concerns, and the creation and/or maintenance of relationships. Motivation: The study adds to the existing academic literature on this topic by providing a South African perspective. Research design, approach and method: Two-hundred self-administered questionnaires were distributed using convenience sampling. The statistical analysis that was used included Mann-Whitney U-test, t-test and ANOVA analysis. Main findings: Students connect to social networking sites everyday primarily via their mobile phones. Female students reported spending more time on Facebook whilst at the same time expressing more concern for their privacy. Moreover, students were found to use Facebook to maintain existing offline friendships more so than creating new relationships. Managerial implications: Social networking sites such as Facebook play an important role in students’ everyday interpersonal communication. Practically, Facebook provides lecturers, parents and businesses the opportunity to communicate with students in a fast and cost-effective way. Therefore, insight into the variables studied could help marketers and Social Network Site operators to manage privacy concerns in order to effectively target, advertise and communicate with students. Contribution: Although past research has concentrated on the study of Facebook in terms of privacy and members’ uses little research has been conducted on gender differences in this regard, more so within a South African context. Furthermore demographic variables such as gender influence motives and behaviour, as such making the analysis demographics essential.
وصف الملف: electronic resource
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المؤلفون: Melanie Wiese, Liezl-Marié Van Der Westhuizen
المصدر: Corporate Communications: An International Journal. 28:44-67
مصطلحات موضوعية: Organizational Behavior and Human Resource Management, Industrial relations
الوصف: PurposeThis study aims to explore public coping strategies with government-imposed lockdown restrictions (i.e. forced compliance) due to a health crisis (i.e. COVID-19). This directly impacts the public's power, as they may feel alienated from their environment and from others. Consequently, this study explores the relationships between the public's power, quality of life and crisis-coping strategies. This is important to help governments understand public discourse surrounding perceived government health crisis communication, which aids effective policy development.Design/methodology/approachAn online questionnaire distributed via Qualtrics received 371 responses from the South African public and structural equation modelling was used to test the hypotheses.FindingsThe results indicate the public's experience of powerlessness and resulting information-sharing, negative word-of-mouth and support-seeking as crisis coping strategies in response to government-imposed lockdown restrictions.Originality/valueThe public's perspective on health crisis communication used in this study sheds light on adaptive and maladaptive coping strategies that the public employs due to the alienation they feel during a health crisis with government-forced compliance. The findings add to the sparse research on crisis communication from the public perspective in a developing country context and provide insights for governments in developing health crisis communication strategies. The results give insight into developing policies related to community engagement and citizen participation during a pandemic.
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المؤلفون: Khathutshelo Mercy Makhitha, Melanie Wiese, Gené Van Heerden
المصدر: Communicare: Journal for Communication Studies in Africa. 33:1-24
الوصف: Craft producers struggle to access the retail market because of their inability to communicateeffectively. Understanding craft retailers’ buying behaviour, particularly with regard to thecommunication channels used, could potentially assist craft producers to create better awarenessof their crafts. The purpose of this article is to investigate the communication channels used byformal craft retailers when searching for craft suppliers and craft products. A survey of formal craft retailers resulted in a total of 233 useable questionnaires. Principalcomponent factor analysis was used to identify the various types of communication channelswhile ANOVA analysis was applied to test the hypothesis. The results indicated that craft retailers differ in their use of certain communication channels and that they tend to use particular channels more often than others. The factor analysisidentified three types of communication channels: internal and personal, promotional, and printadvertising. The results further indicated that craft retailers consult internal and personal channelsmore frequently than promotional channels and print advertising. The results also revealed thatdifferent types of craft retailers differ in their preference of promotional channels, whereas no suchdifferences could be found in the way these craft retailers used internal and personal channels orprint advertising. The results presented in this article provide useful insights – especially to informal craft producers– on how to improve their visibility and product availability by communicating more effectively withformal craft retailers.
URL الوصول: https://explore.openaire.eu/search/publication?articleId=doi_________::ca5d6381a28c20c078ede8b86c134ca5
https://doi.org/10.36615/jcsa.v33i2.1634 -
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المؤلفون: Melanie Wiese, Yolanda Jordaan, Cornelius Van Heerden
المصدر: Communicare: Journal for Communication Studies in Africa. 28:68-87
الوصف: A proper assessment of the usefulness of the sources of information considered by prospectivestudents could enable higher education institutions (HEIs) to allocate funds, time and resourcesmore efficiently and effectively. The main objective of this study was to determine students’perceptions on the usefulness of sources of information that they used to select a public HEIin South Africa, and further to establish whether differences occur between the perceptions ofstudents from various institutions. A quantitative study with a self-administrated questionnaire was used to obtain information bymeans of a non-probability convenience sample of 1 241 students from six public HEIs in SouthAfrica. The findings indicated that prospective students find sources of information coming directlyfrom a public HEIs - such as campus visits and open days, university publications and websites –to be of most use, while information from mass media, such as radio, television, magazines andnewspaper advertisements are less important. The responses of students from the different institutions varied significantly regarding the usefulness of sources of information in selecting a public HEI. Although university publications,campus visits and open days, and also websites ranked high, the importance ranking betweenrespondents from different institutions varied. The findings can be used to develop student-focused marketing communication that could aid prospective students in making more informed decisions about the public higher educationinstitution they wish to attend.
URL الوصول: https://explore.openaire.eu/search/publication?articleId=doi_________::7ec4aaec472d66790a59d36f2bb60cf3
https://doi.org/10.36615/jcsa.v28i1.1699 -
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المؤلفون: Husain Salilul Akareem, Melanie Wiese, Wafa Hammedi
المصدر: Journal of Services Marketing. 36:168-184
مصطلحات موضوعية: Marketing, Health-care consumers, Health-care services, Online health communities, Patients’ experience sharing, Base of the pyramid, Base-of-the-pyramid, Health services, Transformative
الوصف: Purpose Despite having inadequate resources, highly impoverished patients tend to seek and share health information over social media groups to improve each other’s well-being. This study aims to focus on access to health-care information for such patients and aims to provide an understanding of how online health-care communities (OHCs), as transformative service mediators, can be platforms for patients with chronic and nonchronic health conditions to share their experiences in a base-of-the-pyramid (BOP) context. Design/methodology/approach A large-scale survey among 658 respondents was conducted in a very low-income country. Structural equation modeling was used to test the hypotheses. Findings A model of patients’ experience sharing (PES), motivations and consequences for health-care services are introduced and tested. The result supports the PES model for patients with chronic health conditions, showing that utilitarian, hedonic and social value dimensions directly influence PES and indirectly influence patients’ continuance intention with OHCs and patient efforts. However, a mediating effect of PES was found only between the value dimensions and patients’ efforts. A negative moderation effect of medical mistrust was found in the relationship between utilitarian value and PES for both chronic and nonchronic patient groups. Originality/value This study is a pioneering attempt to develop and test a PES model in a BOP market.
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المؤلفون: Danita van Heerden, Melanie Wiese
المصدر: Journal of Consumer Marketing. 38:353-363
مصطلحات موضوعية: Marketing, Gratification, media_common.quotation_subject, 05 social sciences, Sense of community, Word of mouth, Interpersonal communication, Structural equation modeling, Entertainment, Brand community, 0502 economics and business, Loyalty, 050211 marketing, Business, Business and International Management, 050203 business & management, media_common
الوصف: Purpose The purpose of this paper is to explore consumers’ motivations for engaging in Facebook brand communities, and what outcomes brands can gain from online engagement. Design/methodology/approach An online consumer panel was used to collect data through convenience sampling; 497 useable questionnaires were collected. Findings The results of the structural equation modelling show that hedonic motivations are more prevalent in Facebook brand communities than utilitarian motivations. When considering the outcomes of online engagement, loyalty towards the brand community is the strongest outcome, followed by word-of-mouth and purchase intention. Research limitations/implications This research indicates that marketers should focus on creating content on Facebook brand communities that appeals to the hedonic needs of consumers, such as brand likeability, entertainment and interpersonal utility. This type of content will motivate members of these brand communities to engage online. When consumers engage online, it creates benefits for the brand such as loyalty, word-of-mouth and purchase intention. Originality/value This study presents a framework for investigating consumers’ motivation to engage online, based on a theoretical underpinning of both sense of community theory and uses and gratification theory. It also identifies three outcomes for brands that explain why it is worthwhile for firms to invest in engaging with consumers in Facebook brand communities while including a wide range of brand communities.
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