المؤلفون: Newman, Andrew Adam

المصدر: Adweek; 12/1/2008, Vol. 49 Issue 35, p14-18, 4p

مصطلحات موضوعية: ADVERTISING agencies, ADVERTISING industry employees, EMPLOYMENT discrimination, CLASS actions, SOCIAL history

People: MEHRI, Cyrus

مستخلص: The article focuses on racial diversity in advertising agency employment. Advertising has traditionally had one of the poorest records of employing African Americans and other minorities of any business. Cyrus Mehri, an attorney who filed successful workplace discrimination class-action lawsuits against Coca-Cola and Texaco, is gathering evidence for a possible suit against major advertising agencies. INSET: Diversity and Ad Spending.

المؤلفون: Newman, Andrew Adam

المصدر: Adweek; 8/11/2008, Vol. 49 Issue 25, p16-19, 4p

مصطلحات موضوعية: HOME economics, MEN'S conduct of life, CLEANING equipment, FOOD marketing, MARKETING & society, SOCIOECONOMICS, MARKETING

مستخلص: The article examines the impact on the marketing of food and household products created by the social trend of men's increased involvement in cooking and cleaning. More men are marrying later in life, meaning they cook and clean for themselves, and surveys show more married men are cooking and doing more housework than in the past. Companies such as Procter & Gamble and the cable television network Food Network are attempting to appeal to these consumers. INSET: KEY INSIGHTS.

المؤلفون: Newman, Andrew Adam

المصدر: MediaWeek; 4/19/2010, Vol. 20 Issue 16, p14-16, 3p

مصطلحات موضوعية: MARKETING & society, SINGLE people, CRUISE ships, CONSUMER research, MARKETING research, ECONOMIC history

مصطلحات جغرافية: UNITED States

مستخلص: The article focuses on marketing aimed at single people. Single people are becoming an increasingly large share of the U.S. population due to people marrying later in life, and research is cited that they are also more affluent than the median consumer. Cruise ships, which have begun offering single-occupancy rooms and lowering rates for single passengers, are cited as an example.

المؤلفون: Newman, Andrew Adam

المصدر: MediaWeek; 3/15/2010, Vol. 20 Issue 11, p8-10, 3p

مصطلحات موضوعية: RECREATION for boys, TOYS, CELEBRITY chefs, COOKING equipment, GENDER role in children, GENDER role in advertising, GENDER stereotypes

مستخلص: The article presents a discussion of trends in children's toys, focusing on the increasing interest of boys in playing chef, and the extent to which many manufacturers of cooking toys still market their products exclusively to girls. The popularity of cooking shows starring men, especially among audiences of boys aged 2 through 11, is discussed in this context.

المؤلفون: Newman, Andrew Adam

المصدر: Adweek; 10/6/2008, Vol. 49 Issue 30, p32-34, 3p, 3 Color Photographs

مصطلحات موضوعية: WEBSITES, INDUSTRIAL publicity, CUSTOMER relations, REPORTERS & reporting, JOURNALISTS -- Services for, PUBLIC relations firms, EQUIPMENT & supplies

People: SHANKMAN, Peter

مستخلص: The article examines Help a Reporter Out (HARO), a Web site where journalists can post their reporting assignments in order to obtain sources. The site is used by many public relations employees to promote clients by putting them in touch with reporters. The service, founded by public relations executive Peter Shankman, is free of charge.

المؤلفون: Newman, Andrew Adam

المصدر: Adweek; 6/23/2008, Vol. 49 Issue 21, p20-22, 3p

مصطلحات موضوعية: HYGIENE products, TOILETRIES, ADVERTISING, ADVERTISING campaigns, MARKETING

الشركة/الكيان: KIMBERLY-Clark Corp.

مستخلص: The article examines a trend in advertising of personal hygiene products. Advertising for products such as toilet paper is becoming increasingly frank about its use. This is a reverse of a tradition in which toilet paper's use was never mentioned in its advertising. An advertising campaign for Cottonelle toilet paper, made by Kimberly-Clark, is cited as an example.

المؤلفون: Newman, Andrew Adam

المصدر: Adweek; 5/26/2008, Vol. 49 Issue 18, p24-26, 3p

مصطلحات موضوعية: WEBSITE management, WEB design, WEBSITES, ONLINE social networks, DIVORCE & society, DIVORCED people, HUMAN services

مستخلص: The article focuses on the Web site divorce360.com, a site about and for divorced persons, which incorporates some of the features of online social networks with more standard sites. The site attracts some 65,000 unique visitors a month and hopes to profit from Internet advertising. Advertising industry analysts note that the social stigma of divorce as a topic has nearly vanished.

المؤلفون: Newman, Andrew Adam

المصدر: Adweek; 5/5/2008, Vol. 49 Issue 15, p24-26, 3p

مصطلحات موضوعية: ADVERTISING campaigns, PRODUCT counterfeiting, ONLINE social networks, BLOGS

الشركة/الكيان: TAPESTRY Inc.

People: WEIL, Debbie

مستخلص: The article discusses the advertising campaign by the company Coach in which a fake blog popularized the International AntiCounterfeiting Coalition. Public relations professionals criticize the campaign for deceiving individuals who believed the blog was real. Other organizations and companies working against counterfeiting are noted. Advertising consultant Debbie Weil advices caution when using social networking sites like Facebook or MySpace. INSET: KEY INSIGHTS.

المؤلفون: Newman, Andrew Adam

المصدر: Adweek; 4/7/2008, Vol. 49 Issue 12, p24-26, 3p

مصطلحات موضوعية: TARGET marketing, MALE consumers, WEIGHT loss industry, ADVERTISING campaigns, PSYCHOLOGY, MARKETING

الشركة/الكيان: WEIGHT Watchers International Inc., NUTRISYSTEM Inc.

People: MARINO, Dan, 1961-

مستخلص: The article focuses on how weight-loss product companies and weight-loss services market themselves to male consumers. Weight Watchers introduced a Web site aimed specifically at men in 2007 and reports that the number of its male members has risen to 10 percent. NutriSystem has created an advertising campaign featuring former football players such as Dan Marino as celebrity spokesmen. The advertising is placed in magazines such as "Men's Health" and on the ESPN cable television network. INSET: She Says He Says.

المؤلفون: NEWMAN, ANDREW ADAM

المصدر: Adweek; 6/8/2015, Vol. 56 Issue 22, p7-8, 2p, 4 Color Photographs

مصطلحات موضوعية: FAST food restaurants, BUSINESS revenue, BUSINESS expansion

الشركة/الكيان: BLAZE Pizza LLC, PIE Five Pizza Co.

People: ARNOLD, Chris

مستخلص: The article discusses a report released by restaurant market research firm Technomic, which revealed an increase in revenue of fast-casual restaurants in 2014. Topics discussed include expansion of Blaze Pizza in South California in 2012, the growth of build-your-own pizza chain Pie Five Pizza Co., and views of Chris Arnold of restaurant firm Chipotle on the issue.