المؤلفون: Steimle, Josh^Aff2

المساهمون: Steimle, Josh^Aff1

المصدر: Chief Marketing Officers at Work. :251-263

المؤلفون: Steimle, Josh^Aff2

المساهمون: Steimle, Josh^Aff1

المصدر: Chief Marketing Officers at Work. :1-10

المؤلفون: Steimle, Josh^Aff2

المساهمون: Steimle, Josh^Aff1

المصدر: Chief Marketing Officers at Work. :143-153

المؤلفون: Rackley, Jerry^Aff1

المساهمون: Rackley, Jerry

المصدر: Marketing Analytics Roadmap : Methods, Metrics, and Tools. :1-14

المؤلفون: Hidalgo, Carlos

المساهمون: Hidalgo, Carlos

المصدر: Driving Demand : Transforming B2B Marketing to Meet the Needs of the Modern Buyer. :1-15

المؤلفون: Wiedeck, Cecilia^Aff1, Engelen, Andreas^Aff1

المصدر: Journal of the Academy of Marketing Science: Official Publication of the Academy of Marketing Science. 46(4):632-651

المؤلفون: Bell, John R.

المساهمون: Bell, John R.

المصدر: Do Less Better : The Power of Strategic Sacrifice in a Complex World. :11-33

المؤلفون: Vandermerwe, Sandra

المساهمون: Vandermerwe, Sandra

المصدر: Breaking Through : Implementing Disruptive Customer Centricity. :17-40

المؤلفون: Nirell, Lisa

المساهمون: Nirell, Lisa

المصدر: The Mindful Marketer : How to Stay Present and Profitable in a Data-Driven World. :3-10

المؤلفون: Ragas, Matthew W.^{Aff4, Aff5}, Culp, Ron^Aff6

المساهمون: Ragas, Matthew W.^{Aff1, Aff2}, Culp, Ron^Aff3

المصدر: Business Essentials for Strategic Communicators : Creating Shared Value for the Organization and its Stakeholders. :139-153

Degree: PhD