المؤلفون: Gnizy, Itzhak, Asseraf, Yoel

المصدر: Review of International Business and Strategy, 2024, Vol. 34, Issue 4, pp. 537-561.

URL الوصول: http://www.emeraldinsight.com/doi/10.1108/RIBS-12-2023-0144

المؤلفون: Salma Abdullah, Ampauleng Ampauleng

المصدر: Journal of Economics, Business & Accountancy, Vol 26, Iss 2, Pp 153-166 (2023)

مصطلحات موضوعية: market sensing capability, knowledge, entrepreneurial orientation, product innovation, Business, HF5001-6182, Economics as a science, HB71-74

الوصف: Catering industry stakeholders must possess effective market sensing capabilities to thrive in the competitive market landscape. This study aims to scrutinize how these capabilities impact the innovation of catering products. Additionally, it delves into the pivotal roles played by the knowledge creation process as a mediating factor and entre-preneurial orientation as a moderating factor. The research model is meticulously craft-ed to mirror the real-world dynamics experienced in the catering sector. For this study, the focal point of analysis is the managers and employees (specifically chefs) of 27 small and medium-sized catering enterprises in Makassar City, known for their profi-ciency in providing pertinent insights into the research questions. The data is subject-ed to rigorous examination through a structural equation model, utilizing WarpPLS 7.0 software. The findings unveil that while market sensing capability does not wield a significant direct impact on product innovation, it does exert a positive and notable direct influence on the knowledge creation process. Moreover, the knowledge creation process emerges as a positive and substantial driver of product innovation. The rela-tionship between market sensing capability and product innovation is further strengthened by the intermediary role of the knowledge creation process. This dynamic is further refined by the moderating influence of entrepreneurial orientation

وصف الملف: electronic resource

Relation: https://journal.perbanas.ac.id/index.php/jebav/article/view/3202; https://doaj.org/toc/2087-3735; https://doaj.org/toc/2088-785X

URL الوصول: https://doaj.org/article/a6f30447aa8c457ab43890858024beb5

المؤلفون: Liang, Xiaoning, Frösén, Johanna, Gao, Yuhui

المصدر: European Journal of Marketing, 2023, Vol. 57, Issue 5, pp. 1502-1530.

URL الوصول: http://www.emeraldinsight.com/doi/10.1108/EJM-04-2021-0233

المؤلفون: nuraeni nuraeni, Devta Argu Santia

المصدر: Jurnal Pendidikan dan Kewirausahaan, Vol 12, Iss 1 (2024)

مصطلحات موضوعية: Market Sensing Capabilities, Inovasi Produk, Competitive Advantage., Education

الوصف: International Monetary Fund (IMF) telah memberitahukan kepada seluruh negara bahwa sepertiga dari ekonomi global akan mengalami resesi ekonomi pada tahun ini. Resesi ekonomi global yang diperkirakan terjadi karena perekonomian Amerika Serikat (AS), Uni Eropa, dan China yang melambat. Dalam menghadapi resesi ekonomi, ada salah satu pelaku ekonomi yang diperkirakan menjadi penyelamat perekonomian negara yaitu Usaha Mikro Kecil Menengah (UMKM). UMKM proiduk pangan oilahan teirkeimas merupakan UMKM yang memproduksi hasil olahan dari perkebunan, pertanian, dan peternakan. Hal ini sangat mendukung dengan wilayah Kecamatan Tutur yang kaya akan hasil bumi dan peternakan, sehingga UMKM produk pangan olahan terkemas memiliki daya saing dan nilai tersendiri. Penelitian ini dilakukan untuk mengetahui pengaruh market sensing capabilities, inovasi produk, dan competitive advantage. Sampel pada penelitian ini adalah UMKM Produk Pangan Olahan Terkemas Kecamatan Tutur dengan jumlah 81 unit UMKM. Penelitian ini juga menggunakan alat analisis WarpPLS 7.0, dengan melihat nilai outer model dan inner model.

وصف الملف: electronic resource

Relation: https://journalstkippgrisitubondo.ac.id/index.php/PKWU/article/view/1015; https://doaj.org/toc/2302-0008; https://doaj.org/toc/2623-1964

URL الوصول: https://doaj.org/article/fbb31db78249452891b2feae909949da

المؤلفون: Jeskhael Este Sutanto, Eric Harianto, Denpharanto Agung Krisprimandoyo

المصدر: Cogent Business & Management, Vol 11, Iss 1 (2024)

مصطلحات موضوعية: Market Sensing, Marketing Performance, Technological Innovation, Marketing Innovation, Fashion Industry, Len Tiu Wright, De Montfort University Faculty of Business and Law, United Kingdom, Business, HF5001-6182, Management. Industrial management, HD28-70

الوصف: AbstractThis research attempts to explore the uses of market sensing and marketing performance through technological innovation and marketing innovation of local SMEs that offer their branded products in the fashion industry. While many previous studies discuss technological and marketing innovation in well-established fashion industries, this study attempts to relate market sensing and marketing performance from the less-established home fashion industry. Methodology, the sampling method uses purposive sampling with 142 respondents. The data processing used SmartPLS, evaluating the reflective measurement model and the structural model. Findings, the analysis of the structural equations shows that all variables of direct effect have a positive and significant effect. The final value, this paper will provide a direct contribution to increasing the amount of literature and to practitioners who have contributed knowledge related to market sensing variables on marketing performance, which are the variables of technological innovation and marketing innovation.

وصف الملف: electronic resource

Relation: https://doaj.org/toc/2331-1975

URL الوصول: https://doaj.org/article/bf4865b4a12d40d3b3d895d4476fa29e

المؤلفون: Maryam Golestani, morteza soltani

المصدر: مطالعات مدیریت راهبردی, Vol 13, Iss 51, Pp 149-167 (2022)

مصطلحات موضوعية: willingness to cannibalize, future market focus, total market performance, market sensing capability, innovation capability, Management. Industrial management, HD28-70

الوصف: Aim and Introduction: A Cannibal corporate is a corporate that introduces a new product line or product that actually competes with one of its existing product lines to gain market share. The technology industry known for this strategy. They do this to stay ahead of the competition. Firms offer multiple related products for three major reasons; first to provide variety to their consumers, second to capture maximum market share and third to competitive pressure, but sometimes the new product not positioned as a variety product and start competing with company old product so the concept of cannibalization started. The aim of this research is Conceptualization and presentation willingness to cannibalize model in the IT industry. The process of developing a new product has a great impact on the performance of a company. Identifying and predicting cannibalization is an integral part of strategic decisions about introducing new products. Because the intensity of competition is so high, especially in the IT industry, only companies can succeed in this market and in fact have a more effective market performance, which can be constantly innovated and move faster than competitors have. As mentioned, one of the most widely used innovation strategies in the world is cannibalization strategy. Therefore, in this study, the strategy of using the dimensions of the Willingness to cannibalize in order to improve the overall market performance of companies is proposed.Methodology: The present research based on the applied purpose and in terms of research design, quantitative, descriptive-analytical method and correlation. The main tool for data collection was a questionnaire. In order to assess the validity of the research tool, a questionnaire was provided to experts (12 professors of management at the University of Tehran). To assess the reliability of the questionnaire, Cronbach's alpha calculated by using SPSS software and also the combined reliability was calculated that the values ​​for all variables were above 0.7 and as a result the questionnaire had acceptable reliability.The statistical population of this study is companies active in the field of IT and ICT in the three metropolises of Tehran, Shiraz and Tabriz and its volume is 600. First, according to Krejcie and Morgan table, 234 samples were selected and in the second stage, the necessary samples were selected from each city using stratified sampling. A total of 510 questionnaires were distributed and finally 240 questionnaires were received and analyzed. The data analysis method presented in both descriptive and analytical forms. In the descriptive part, information about companies is presented using SPSS software, and in the analytical part, structural equation modeling is used to test the hypotheses, and analyzes are performed through WARP PLSFinding: Findings indicate that Future market focus and Market Sensing Capability to have a significant and positive effect on the willingness to cannibalize willingness to cannibalize also to have a significant and positive effect on the Total market performance. The innovation capability modifies the relationship between the future market focus and the willingness to cannibalize, as well as the relationship between Market Sensing Capability and willingness to cannibalize, However, there is no moderating relationship between the willingness to cannibalize and the Total market performance.Discussion and Conclusion: In the present study, the cannibalization innovative strategy in the information technology industry investigated. According to the results of path analysis, five hypotheses confirmed and one hypothesis has been rejected. In the first hypothesis, the effect of future market focus on companies' willingness to cannibalizeexamined. The present hypothesis with a value of β = 0.46 and P

وصف الملف: electronic resource

Relation: http://www.smsjournal.ir/article_157950_3f8d7ed82bb376024e378ab4557d6270.pdf; https://doaj.org/toc/2228-6853; https://doaj.org/toc/2676-6744

URL الوصول: https://doaj.org/article/428f54420fce48aa93b27c5ba0a10ab5

المؤلفون: Amonrat Thoumrungroje, Olimpia C. Racela

المصدر: Journal of Open Innovation: Technology, Market and Complexity, Vol 8, Iss 4, Pp 178- (2022)

مصطلحات موضوعية: market-sensing, customer-relating, customer-response, innovation capability, resource-advantage theory, multiple group analysis, Management. Industrial management, HD28-70, Business, HF5001-6182

الوصف: ABSTRACT: Given that the ultimate goal of business is performance enhancement, this study approaches the phenomenon by drawing on resource-advantage (R-A) theory to conceptualize a model with the aim of investigating the links among composite operant resources (CORs), namely customer orientation, basic operant resources (BORs), innovative capability, and financial performance across Miles and Snow’s five business strategy types, including prospectors, differentiated defenders, low-cost (LC) defenders, analyzers, and reactors. The scope of this study is firms based in the emerging market of Thailand. A final sample of 395 Thai firms participated in the self-administered survey. Multiple-group structural equation modeling and multivariate analysis of variance (MANOVA) were utilized to test the hypotheses. The results revealed insightful findings that advance the strategy and innovation literature. While business strategy types moderate the proposed relationships, the only one that is uniform across all five types of firms is the positive, strong, and significant customer orientation–innovation capability link. Moreover, customer orientation and innovative capability contribute significantly to financial performance among prospectors and LC defenders. However, only the former is essential to differentiated defenders, analyzers, and reactors. Overall, the findings suggest that managers must pay attention to connections between their chosen business-level strategy, customer-focused resources, and innovation capabilities to generate the best financial performance outcomes for their firms.

وصف الملف: electronic resource

Relation: http://www.sciencedirect.com/science/article/pii/S2199853123000641; https://doaj.org/toc/2199-8531

URL الوصول: https://doaj.org/article/8393df00afa74f8a85e267b43ff635af

المؤلفون: Collins Kankam-Kwarteng, Appiah Sarpong, Ofosu Amofah, Stephen Acheampong

المصدر: Journal of Tourism, Heritage & Services Marketing, Vol 7, Iss 2, Pp 38-48 (2021)

مصطلحات موضوعية: marketing performance, service firms, market sensing, interaction orientation, Management. Industrial management, HD28-70, Marketing. Distribution of products, HF5410-5417.5

الوصف: Purpose: This study examines the effect of market sensing and interaction orientation capabilities on the marketing performance of service based firms in Ghana. The study particularly explored the moderation effect of interaction orientation capability on the relationship between market sensing and firm performance of the service firms. Methods: This study adopted the survey approach focusing on a convenient sample of 200 employees of service firms. The hierarchical multiple regression analysis was used to establish the relationship between the variables of interest. Results: The study revealed that market sensing capability and interaction orientation significantly account for variations in the marketing performance of the service businesses. Furthermore, the findings showed that the interaction of market sensing and interaction orientation capabilities is vital for extracting a higher marketing. Implications: The research target of service firms limits the generalizability of the findings since the participants were not proportionally participated. In addition to insights on how marketing sensing and interaction orientation should fit the realization of marketing performance, the research offers other ideas to enhance measurement of marketing performance based on customer profits and customer relations.

وصف الملف: electronic resource

Relation: https://www.jthsm.gr/vol7iss2/7-2-4.pdf; https://doaj.org/toc/2529-1947

URL الوصول: https://doaj.org/article/41258fbf89404914a2816ed8aee2fa2c

المؤلفون: Evo Sampetua Hariandja

المصدر: Innovative Marketing, Vol 17, Iss 3, Pp 74-87 (2021)

مصطلحات موضوعية: dynamic marketing capability, hotel industry, market learning, market sensing, market targeting and positioning, Marketing. Distribution of products, HF5410-5417.5

الوصف: The objective of this study was to validate three independent variables, namely market sensing, learning, targeting and positioning, as to dimensions of dynamic marketing capability (DMC). By developing a theoretical framework, this study demonstrates the importance of three dimensions of DMC. This study collected 530 valid samples through an online questionnaire survey in major cities in Indonesia. Respondents are Indonesian citizens aged over 15 years who have stayed at three to five-star international hotels in Indonesia during the Covid-19 period in 2020. This study used a combination of Smart-PLS and SPSS to examine the outer model and inner model. The outcome of this study demonstrated that market sensing had a significant effect on DMC. Then, market learning also had a significant effect on DMC. Next, market targeting and positioning had a significant effect on DMC from the perspective of the customer in international hotels in Indonesia. The outcome of this study is to support the development of a conceptual framework and conduct an empirical evaluation of the relationship between market sensing, market learning, market targeting and positioning, which are DMC dimensions in global marketing. In general, this study contributes to the international hotel industry in developing the marketing area in the context of DMC.

وصف الملف: electronic resource

Relation: https://www.businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/15395/IM_2021_03_Hariandja.pdf; https://doaj.org/toc/1814-2427; https://doaj.org/toc/1816-6326

URL الوصول: https://doaj.org/article/1ffb96b18de74342b9be543c1a853c8a

المؤلفون: Hendar^Aff17, Sudarti, Ken^Aff17, Masfufah, Intan^Aff17

المساهمون: Kacprzyk, Janusz, Series Editor^Aff1, Pal, Nikhil R., Advisory Editor^Aff2, Bello Perez, Rafael, Advisory Editor^Aff3, Corchado, Emilio S., Advisory Editor^Aff4, Hagras, Hani, Advisory Editor^Aff5, Kóczy, László T., Advisory Editor^Aff6, Kreinovich, Vladik, Advisory Editor^Aff7, Lin, Chin-Teng, Advisory Editor^Aff8, Lu, Jie, Advisory Editor^Aff9, Melin, Patricia, Advisory Editor^Aff10, Nedjah, Nadia, Advisory Editor^Aff11, Nguyen, Ngoc Thanh, Advisory Editor^Aff12, Wang, Jun, Advisory Editor^Aff13, Barolli, Leonard, editor^Aff14, Hussain, Farookh Khadeer, editor^Aff15, Ikeda, Makoto, editor^Aff16

المصدر: Complex, Intelligent, and Software Intensive Systems : Proceedings of the 13th International Conference on Complex, Intelligent, and Software Intensive Systems (CISIS-2019). 993:925-933