المؤلفون: Hsieh, Jung-Kuei, Li, Hsiang-Tzu

المصدر: Journal of Services Marketing, 2021, Vol. 36, Issue 2, pp. 264-282.

URL الوصول: http://www.emeraldinsight.com/doi/10.1108/JSM-01-2021-0023

المؤلفون: Chan, Kara^{Aff1, IDs12208021002916_cor1}, Shi, Jingyuan, Agante, Luisa, Opree, Suzanna J., Rajasakran, Thanaseelen

المصدر: International Review on Public and Nonprofit Marketing. 19(1):37-51

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المؤلفون: Makoto Ono

المصدر: Maketingu Janaru, Vol 41, Iss 4, Pp 65-70 (2022)

مصطلحات موضوعية: regulatory focus, regulatory fit, message framing, nonverbal communication, Marketing. Distribution of products, HF5410-5417.5

وصف الملف: electronic resource

Relation: https://www.jstage.jst.go.jp/article/marketing/41/4/41_2022.022/_html/-char/en; https://doaj.org/toc/0389-7265; https://doaj.org/toc/2188-1669

URL الوصول: https://doaj.org/article/061622776dc9402dbf1613075808913f

المؤلفون: Mathmann, Frank, Chylinski, Mathew

المصدر: European Journal of Marketing, 2021, Vol. 56, Issue 1, pp. 92-112.

URL الوصول: http://www.emeraldinsight.com/doi/10.1108/EJM-06-2020-0427

المؤلفون: Huifan, Li, Qiuying, Zheng, Huarui, Cao

المصدر: 2014 International Conference on Service Sciences Service Sciences (ICSS), 2014 International Conference on. :19-24 May, 2014

Relation: 2014 International Conference on Service Sciences (ICSS)

المؤلفون: Li, Shihao, Hu, Yanghong, Xu, Lan, Fu, Guoqun

المصدر: Journal of Services Marketing, 2021, Vol. 35, Issue 4, pp. 505-515.

URL الوصول: http://www.emeraldinsight.com/doi/10.1108/JSM-06-2020-0236

المؤلفون: Atav, Gizem, Chatterjee, Subimal, Roy, Rajat

المصدر: Journal of Consumer Marketing, 2021, Vol. 38, Issue 4, pp. 397-409.

URL الوصول: http://www.emeraldinsight.com/doi/10.1108/JCM-05-2020-3843

المؤلفون: Hee Jung Lee

المصدر: Innovative Marketing, Vol 17, Iss 2, Pp 58-68 (2021)

مصطلحات موضوعية: anti-consumption, green marketing, regulatory fit, South Korea, utilitarian benefit, warm glow, Marketing. Distribution of products, HF5410-5417.5

وصف الملف: electronic resource

Relation: https://businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/14993/IM_2021_02_Lee.pdf; https://doaj.org/toc/1814-2427; https://doaj.org/toc/1816-6326

URL الوصول: https://doaj.org/article/6149a15f7976432fa5442680130204d9

المؤلفون: Peng, Jiaxi, Cao, Fei, Zhang, Yan, Cao, Yunfei, Zhang, Yu, Zhu, Xia^Aff3, Miao, Danmin^Aff3

المصدر: Current Psychology: A Journal for Diverse Perspectives on Diverse Psychological Issues. 40(6):2927-2937