المؤلفون: Peter T. L. Popkowski Leszczyc, Shuba Srinivasan, Frank M. Bass

المصدر: International Journal of Research in Marketing. 17:281-305

مصطلحات موضوعية: Marketing, Cointegration, Financial economics, media_common.quotation_subject, Marketing mix, Microeconomics, Competition (economics), Economics, Market share analysis, Competitive interaction, Price response, Market share, Function (engineering), media_common

URL الوصول: https://explore.openaire.eu/search/publication?articleId=doi_________::42b798379c244ce259fc607fa9cbc406
https://doi.org/10.1016/s0167-8116(00)00023-9

المؤلفون: Michael Parzen, Sundar G. Bharadwaj, S. Cem Bahadir

المصدر: International Journal of Research in Marketing. 26:263-275

مصطلحات موضوعية: Marketing, Competition (economics), Entrepreneurial orientation, Market orientation, Revenue, Business, Dynamism, Market share, Industrial organization, Panel data, Organic growth

URL الوصول: https://explore.openaire.eu/search/publication?articleId=doi_________::51620d22e25f091c08f81c617f8c22b3
https://doi.org/10.1016/j.ijresmar.2009.06.003

المؤلفون: Philip Hans Franses, Dennis Fok

المساهمون: Erasmus School of Economics

المصدر: International Journal of Research in Marketing, 21(2), 159-177. Elsevier

مصطلحات موضوعية: Marketing, Competition (economics), Alternative methods, Structure (mathematical logic), Microeconomics, Brand management, business.industry, Economics, Market share, business, Attraction model

URL الوصول: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::4e3ed7aefa5bc325ba1e2a4c3345ed3a
https://doi.org/10.1016/j.ijresmar.2003.09.001

المؤلفون: Lutz Hildebrandt, Daniel Klapper

المصدر: International Journal of Research in Marketing. 18:139-159

مصطلحات موضوعية: Marketing, Competition (economics), Brand management, Empirical research, business.industry, Perfect competition, Competitive interaction, Market share, business, Industrial organization

URL الوصول: https://explore.openaire.eu/search/publication?articleId=doi_________::faa2b8b44e7b016f4d737f866dd99c22
https://doi.org/10.1016/s0167-8116(01)00032-5

المؤلفون: Piet Vanden Abeele, Marc Vanhuele, Els Gijsbrechts

المساهمون: Department of Microbiology and Immunology, Catholic University of Leuven-Catholic University Hospitals-Clinical Immunology, University of Antwerp (UA), Anderson Graduate School of Management, UCLA, University of California [Los Angeles] (UCLA), University of California-University of California

المصدر: Tilburg University-PURE
International Journal of Research in Marketing
International Journal of Research in Marketing, Elsevier, 1990, Vol.7,n°4, pp.223-247. ⟨10.1016/0167-8116(90)90001-4⟩

مصطلحات موضوعية: Marketing, Mathematical model, Computer science, Logit, Context (language use), Competitor analysis, Attraction, Competition (economics), Consistency (database systems), market share model, [SHS.GESTION.MARK]Humanities and Social Sciences/Business administration/domain_shs.gestion.mark, Market share, empirical evaluation, Mathematical economics, cluster-asymmetry

URL الوصول: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::3ee7dd7d379673bfb2089cb6a01c1a8d
https://doi.org/10.1016/0167-8116(90)90001-4

المؤلفون: Eijte W. Foekens, Peter S.H. Leeflang, Dick R. Wittink

المصدر: International Journal of Research in Marketing. 14:359-378

مصطلحات موضوعية: Marketing, Competition (economics), Product category, Empirical research, Empirical comparison, Consumer response, Aggregate (data warehouse), Economics, Econometrics, Market share

URL الوصول: https://explore.openaire.eu/search/publication?articleId=doi_________::1780c6ed6c5701f38be3eefe7a1eea9b
https://doi.org/10.1016/s0167-8116(97)00017-7

المؤلفون: Gary M. Erickson, Johny K. Johansson, Robert Jacobson

المصدر: International Journal of Research in Marketing. 9:23-37

مصطلحات موضوعية: Marketing, Competition (economics), Return on marketing investment, Marketing management, business.industry, Asset (economics), Market share, business, Marketing strategy, Marketing mix, Comparative advantage, Industrial organization

URL الوصول: https://explore.openaire.eu/search/publication?articleId=doi_________::b9de0d6ed1fab29a28bd149d40ffd023
https://doi.org/10.1016/0167-8116(92)90027-i