Alternate Title: The Impact Of Demarketing On Customer Culture : "An applied study upon Beni Suef Water and Wastewater Company's customers". (English)

المؤلفون: إيمان محمود أحمد

المصدر: Financial & Business Studies Journal / Maǧallaẗ Al-Dirāsāt Al-Māliyyaẗ wa Al-Tiǧāriyyaẗ; 2023, Vol. 33 Issue 1, p511-548, 38p

مصطلحات موضوعية: CONSUMERISM, CONFIRMATORY factor analysis, STRUCTURAL equation modeling, DRINKING water, CONSUMERS, CONSUMER culture theory