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1دورية أكاديمية
Alternate Title: Role of Public Relations in Framework of the Integrated Marketing Communications System. (English)
المؤلفون: السيد عبد الرحمن علي عبد الرحمن
المصدر: Journal of Public Relations Research Middle East / Magallat Bhut Al-Laqat Al-Amh - Al-Srq Al-Aust; 2020, Issue 27, p451-473, 34p
مصطلحات موضوعية: INTEGRATED marketing, TELECOMMUNICATION systems, PUBLIC relations, BRAND awareness, OCCUPATIONAL roles
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2دورية أكاديمية
Alternate Title: Short Video Marketing Methods: An Exploratory Study on “TikTok” in Egypt. (English)
المؤلفون: شيماء ع زّ الدين زكي ج معة
المصدر: Journal of Public Relations Research Middle East / Magallat Bhut Al-Laqat Al-Amh - Al-Srq Al-Aust; 2020, Issue 27, p263-297, 36p
مصطلحات موضوعية: INFLUENCER marketing, SEMI-structured interviews, MARKETING strategy, CONTENT analysis, ADVERTISING, MARKETING software
Reviews & Products: TIKTOK (Web resource)