المؤلفون: Abeer Mokhtar Sewify

المصدر: مجلة العلوم الإقتصادية و الإدارية و القانونية. 5

مصطلحات موضوعية: Estimation, Value (ethics), Organizational identification, business.industry, Talent management, Technology transfer, Business, Simple linear regression, Marketing, Field (computer science), Test (assessment)

الوصف: The current research aims to examine the impact of talent management on the organizational identification. The research was conducted in the Office of Innovation Support, Transfer and Marketing of Technology at Al-Azhar University. The importance of the research is derived from the need of investigated organization to apply effective talent management which maximize benefiting from talents. The research problem was represented in the following inquiry: Does talent management have an impact on organizational identification of members and coordinators of the Office of Innovation, Technology Transfer and Marketing (TAICO) at Al-Azhar University? The research attempted to test the validity of the following hypotheses: There is a high level of practicing talent management in the investigated organization, -There is a high level of practicing organizational identification in the investigated organization. -Talent management has a significant positive impact on organizational identification. The number of members and coordinators of the TAICO office reached 37 people, yet 32 of them were listed at 86%. The research relied on the Analytical descriptive method. Some statistical methods were used, including the Pearson correlation coefficient and the T-test, as well as the simple regression test to determine the correlation and impact relationships. Moreover, results showed that talent management obtained a low estimation with mean of 2.36, also, the mean of organizational identification was 2.40. Results indicated that there was a significant effect of talent management on organizational identification, as T value reached 9.628, which was significant at 0.01 level. The research recommended the necessity of adopting effective talent management strategies to discover talented people, observe their development and direct them in the right direction, and also conducting a periodic evaluation that shows the extent of the development of those talents and finding common values and goals between the members and the TAICO office, in a way that contributes to enhancing organizational identification.

URL الوصول: https://explore.openaire.eu/search/publication?articleId=doi_________::eab6dd7f4c9218b5e2316f1dc14a729f
https://doi.org/10.26389/ajsrp.a270620

المؤلفون: Abdelmo’ti Suleiman Abdelmo’ti Abu Al-Rub

المصدر: مجلة العلوم الإقتصادية و الإدارية و القانونية. 3

مصطلحات موضوعية: business.industry, Amazon rainforest, Information technology, Customer satisfaction, Marketing, business

الوصف: Information and technology (IT) is considered as an important component of business activity because it provides accurate information that helps senior management accelerate their decision-making. It is worth noting that information technology and its uses are constantly changing, making it important to accommodate to all these changes. Therefore, it is imperative for business organizations, including electronic stores, to exploit them to achieve the maximum benefit so that it can achieve its goals and satisfy its customers. Hence, the problem of this study is to investigate the impact of the use of electronic stores of information technology on customer satisfaction? The importance of the study stems from the fact that it addresses an important element worthy of study, knowing the impact of electronic stores’ use of information technology on customer satisfaction. The study was based on the following main hypothesis: There is no statistically significant effect at (α = 0.05) level between IT and customer satisfaction. According to the study's objectives and hypotheses, a questionnaire was designed and distributed to a random sample including 250 customers of Amazon Electronic Marketing Company in Riyadh. A descriptive analytical method was used in data analysis according to the literature review dealing with the topic of the study. Therefore, the study recommended the concerned parties to use information technology in their management strategies and activities because of the benefits provided by information technology in improving the quality of services provided to customers, which, in return, impacts positively on their satisfaction.

URL الوصول: https://explore.openaire.eu/search/publication?articleId=doi_________::025478a8517430a7c2f4d9f097f66929
https://doi.org/10.26389/ajsrp.a010919

المؤلفون: Maisoon Khalil Bashir Maisoon Khalil Bashir

المصدر: مجلة العلوم الإقتصادية و الإدارية و القانونية. 5:26-1

مصطلحات موضوعية: Point (typography), Gaza strip, business.industry, media_common.quotation_subject, Islam, Stratified sampling, Direct marketing, Promotion (rank), Sociology, Marketing, business, Female students, media_common, Pace

الوصف: The study aimed to assess the reality of marketing educational services at the Islamic University in the Gaza Strip and its impact on the decision to join it from the viewpoint of first- level students at the university. The study adopted the descriptive and analytical approach, and the tool was a questionnaire. It was distributed to a simple stratified random sample of (355) male and female students from all colleges of the first level (BA), and the SPSS program was used in the data analysis. The results of the study showed that the marketing of educational services from the viewpoint of the first- level students obtained an overall average (3.75 out of 5), with a grade of (large), and the field of promotion came first with an arithmetic average ((3.86), followed by the field of public relations with an average ((3.83) and the third in the field of advertising with an average (3.75) and fourth in the field of factors helping to attract students with an average of (3.72) and finally the field of direct marketing with an average of (3.57), and it was found that the size of the effect amounted to (0.85). It indicates (large) correlation coefficients and the existence of a positive relationship of (α≤0.05) Between the marketing of educational services at the Islamic University in the Gaza Strip in its five dimensions and the decision to enroll students in the university reached (0.83), indicating (large) correlation coefficients. Based on the results of the study, the researcher presented a number of recommendations and proposals, including: The university forming marketing teams that keep pace with the technical and technological developments in the world Marketing because of the great importance attached to the university in all respects, especially attracting students and attracting them to the university's specializations.

URL الوصول: https://explore.openaire.eu/search/publication?articleId=doi_________::14f475fef3160eecd6763b018fcb86d4
https://doi.org/10.26389/ajsrp.c010221

المؤلفون: Tayseer Ali Khalaf Al Momani

المصدر: مجلة العلوم الإقتصادية و الإدارية و القانونية. 1

مصطلحات موضوعية: Service (business), Work (electrical), business.industry, Electronic marketing, Information technology, Production (economics), Sample (statistics), The Internet, Business, Marketing, Marketing mix

الوصف: E-marketing is one of basic contemporary concepts, which has managed during the last few years of the current millennium to jump in all efforts and marketing and various activities to contemporary trends in line with the current era and its variables. The objective of the study is to reveal the role of e-marketing in influencing the elements of the marketing mix of the banking service by using various tools and advanced means and modern technology in the implementation of marketing operations and activities, especially with regard to marketing communications and information technology and the delivery of products as well as the completion of marketing operations through multiple means, making priority to market banking services to various parties through these means. The importance of the study comes from the role of marketing in banking particularly in electronic marketing in achieving the bank's marketing goals through the use of the Internet. The researcher depends on one major hypothesis aims primarily at knowing the impact of electronic marketing on the elements of marketing mix of banking services in commercial banks in Karak, and this study is a theoretical one in which the researcher depends on inductive and deductive methods. One of the most important results of this study that current banking service does not work according to modern trends in electronic marketing, such as the use of computers and other technologies in the production and design of banking services. One of the most important recommendations is the use of electronic devices and equipment in producing, designing and presenting banking services of the sample study as well as the use of electronic marketing techniques in this field because of its positive and enriched impact.

URL الوصول: https://explore.openaire.eu/search/publication?articleId=doi_________::3ecb73117ee5e69a0363eb0ef3369bbc
https://doi.org/10.26389/ajsrp.t120817