Alternate Title: Marketing capabilities and their impact on market share (A field study in Zain Iraq Telecom Company). (English)

المؤلفون: د.معتز سلمان عبد الرزاق, الباحثة ذكرى خضير حمادي

المصدر: Al-Anbar University Journal of Economic & Administration Sciences; 2022, Vol. 14 Issue 3, p407-428, 22p

مصطلحات موضوعية: MARKET share, MARKETING, CONSUMERS, TELECOMMUNICATION, PROFITABILITY, MARKETING management