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المؤلفون: Sönke Albers
المصدر: International Journal of Research in Marketing. 15:109-122
مصطلحات موضوعية: Marketing, Return on marketing investment, Actuarial science, Marketing mix modeling, business.industry, Price variance, Profit impact of marketing strategy, Marketing strategy, Profit (economics), Total variation, Econometrics, Economics, Market share, business