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المؤلفون: Eijte W. Foekens, Peter S.H. Leeflang, Dick R. Wittink
المصدر: International Journal of Research in Marketing. 14:359-378
مصطلحات موضوعية: Marketing, Competition (economics), Product category, Empirical research, Empirical comparison, Consumer response, Aggregate (data warehouse), Economics, Econometrics, Market share