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المؤلفون: Wittink, Jaap E. Wieringa, Peter S.H. Leeflang, Csilla Horváth
المساهمون: Research Programme Marketing
المصدر: International Journal of Research in Marketing, 22(4), 415-426. ELSEVIER SCIENCE BV
مصطلحات موضوعية: Marketing, VARX modelling, Contrast (statistics), TIME-SERIES, SCANNER DATA, cumulative promotion effects, PRICE PROMOTIONS, Interactive effects, decomposition of reaction functions, MARKET SHARE, pooled data, Econometrics, Economics, Pooled data, Competitive interaction, Market share, Price reduction, SALES, Impulse response, BEHAVIOR