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1
المؤلفون: Wittink, Jaap E. Wieringa, Peter S.H. Leeflang, Csilla Horváth
المساهمون: Research Programme Marketing
المصدر: International Journal of Research in Marketing, 22(4), 415-426. ELSEVIER SCIENCE BV
مصطلحات موضوعية: Marketing, VARX modelling, Contrast (statistics), TIME-SERIES, SCANNER DATA, cumulative promotion effects, PRICE PROMOTIONS, Interactive effects, decomposition of reaction functions, MARKET SHARE, pooled data, Econometrics, Economics, Pooled data, Competitive interaction, Market share, Price reduction, SALES, Impulse response, BEHAVIOR
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2
المؤلفون: Sönke Albers
المصدر: International Journal of Research in Marketing. 15:109-122
مصطلحات موضوعية: Marketing, Return on marketing investment, Actuarial science, Marketing mix modeling, business.industry, Price variance, Profit impact of marketing strategy, Marketing strategy, Profit (economics), Total variation, Econometrics, Economics, Market share, business
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3
المؤلفون: Eijte W. Foekens, Peter S.H. Leeflang, Dick R. Wittink
المصدر: International Journal of Research in Marketing. 14:359-378
مصطلحات موضوعية: Marketing, Competition (economics), Product category, Empirical research, Empirical comparison, Consumer response, Aggregate (data warehouse), Economics, Econometrics, Market share