-
1
المؤلفون: Satheesh Seenivasan, Bingyu Yan, Junzhao Ma
المصدر: International Journal of Research in Marketing. 37:320-335
مصطلحات موضوعية: Marketing, Food industry, Peanut butter, business.industry, Stock and flow, Ceteris paribus, 05 social sciences, Documentary film, Key issues, Agricultural economics, 0502 economics and business, 050211 marketing, Market share, business, 050203 business & management, Stock (geology)
-
2
المؤلفون: Ahmet H. Kirca, M. Billur Akdeniz, Praneet Randhawa, M. Berk Talay
المصدر: International Journal of Research in Marketing. 37:421-439
مصطلحات موضوعية: Marketing, Scope (project management), business.industry, 05 social sciences, Control (management), Automotive industry, Competitive advantage, Product (business), 0502 economics and business, Portfolio, 050211 marketing, Market share, business, 050203 business & management, Generalized method of moments
-
3
المؤلفون: Anthony Koschmann, Douglas Bowman
المصدر: International Journal of Research in Marketing. 35:575-590
مصطلحات موضوعية: Marketing, media_common.quotation_subject, 05 social sciences, Advertising, Outcome (game theory), Ingredient, Alliance, Extant taxon, Perception, 0502 economics and business, 050211 marketing, Market share, Psychology, Association (psychology), 050203 business & management, Brand alliances, media_common
-
4دورية أكاديمية
لا يتم عرض هذه النتيجة على الضيوف.
تسجيل الدخول للوصول الكامل. -
5
المؤلفون: Anna Shaojie Cui, Haisu Zhang, Fang Wu
المصدر: International Journal of Research in Marketing. 32:297-308
مصطلحات موضوعية: Marketing, Factor market, Market segmentation, business.industry, Market analysis, New product development, Market share analysis, Nonmarket forces, Business, Market microstructure, Diversification (marketing strategy), Industrial organization
-
6
المؤلفون: Wittink, Jaap E. Wieringa, Peter S.H. Leeflang, Csilla Horváth
المساهمون: Research Programme Marketing
المصدر: International Journal of Research in Marketing, 22(4), 415-426. ELSEVIER SCIENCE BV
مصطلحات موضوعية: Marketing, VARX modelling, Contrast (statistics), TIME-SERIES, SCANNER DATA, cumulative promotion effects, PRICE PROMOTIONS, Interactive effects, decomposition of reaction functions, MARKET SHARE, pooled data, Econometrics, Economics, Pooled data, Competitive interaction, Market share, Price reduction, SALES, Impulse response, BEHAVIOR
-
7دورية أكاديمية
لا يتم عرض هذه النتيجة على الضيوف.
تسجيل الدخول للوصول الكامل. -
8
المؤلفون: Junhong Chu
المصدر: International Journal of Research in Marketing. 30:19-35
مصطلحات موضوعية: Marketing, Equity risk, Financial economics, Equity ratio, media_common.quotation_subject, Private equity secondary market, Equity (finance), Private equity firm, Country of origin, Club deal, Private equity fund, Product (business), Personal computer, Economics, Quality (business), Market power, Market share, Emerging markets, Equity capital markets, media_common
-
9
المؤلفون: Shaun McQuitty, Simon Pierre Sigué, Guiomar Martín-Herrán
المصدر: International Journal of Research in Marketing. 29:210-219
مصطلحات موضوعية: Marketing, Customer retention, Mature market, Offensive, Perfect competition, Resource allocation, ComputingMilieux_LEGALASPECTSOFCOMPUTING, Business, Competitor analysis, Market share, Competitive advantage
-
10
المصدر: International Journal of Research in Marketing. 17:281-305
مصطلحات موضوعية: Marketing, Cointegration, Financial economics, media_common.quotation_subject, Marketing mix, Microeconomics, Competition (economics), Economics, Market share analysis, Competitive interaction, Price response, Market share, Function (engineering), media_common