المؤلفون: نور الشيخ درة

المساهمون: ليث الربيعي

وصف الملف: PDF

الإتاحة: http://www.askzad.com/viewer?imageName=6-0OLH6synOM1TwFrJGoeA..&service=3&ref=eb

المؤلفون: Savell E; Department for Health, University of Bath, Bath, England ., Gilmore AB; Department for Health, University of Bath, Bath, England ., Sims M; Department for Health, University of Bath, Bath, England ., Mony PK; Division of Epidemiology and Population Health, St John's Medical College and Research Institute, Bangalore, India ., Koon T; Population Health Research Institute, Hamilton Health Sciences and McMaster University, Hamilton, Canada ., Yusoff K; Faculty of Medicine, Universiti Teknologi MARA, Shah Alam, Malaysia ., Lear SA; Faculty of Health Sciences, Simon Fraser University, Burnaby, Canada ., Seron P; Department of Internal Medicine, Universidad de La Frontera, Temuco, Chile ., Ismail N; Department of Community Health, Universiti Kebangsaan Malaysia, Kuala Lumpur, Malaysia ., Calik KB; Faculty of Health Sciences, Marmara University, Istanbul, Turkey ., Rosengren A; Sahlgrenska Academy, University of Gothenburg, Gothenburg, Sweden ., Bahonar A; Cardiovascular Research Institute, Isfahan University of Medical Sciences, Isfahan, Islamic Republic of Iran ., Kumar R; School of Public Health, Post-Graduate Institute of Medical Education and Research, Chandigarh, India ., Vijayakumar K; Dr Somervell Memorial CSI Medical College, Karakonam, India ., Kruger A; Africa Unit for Transdisciplinary Health Research, North-West University, Potchefstroom, South Africa ., Swidan H; Primary Health Care Sector, Dubai Health Authority, Dubai, United Arab Emirates ., Gupta R; Fortis Escorts Hospital, Jaipur, India ., Igumbor E; School of Public Health, University of the Western Cape, Cape Town, South Africa ., Afridi A; Community Health Sciences, Aga Khan University, Karachi, Pakistan ., Rahman O; Independent University Bangladesh, Dhaka, Bangladesh ., Chifamba J; Physiology Department, University of Zimbabwe College of Health Sciences, Harare, Zimbabwe ., Zatonska K; Department of Social Medicine, Wroclaw Medical University, Wroclaw, Poland ., Mohan V; Madras Diabetes Research Foundation, Chennai, India ., Mohan D; Madras Diabetes Research Foundation, Chennai, India ., Lopez-Jaramillo P; Medical School, Universidad de Santander, Bucaramanga, Colombia ., Avezum A; Research Division, Dante Pazzanese Institute of Cardiology, São Paulo, Brazil ., Poirier P; Institut Universitaire de Cardiologie et de Pneumologie de Québec, Québec, Canada ., Orlandini A; ECLA Foundation, Rosario, Santa Fe, Argentina ., Li W; National Center for Cardiovascular Diseases, Chinese Academy of Medical Sciences, Beijing, China ., McKee M; ECOHOST, London School of Hygiene & Tropical Medicine, London, England ., Rangarajan S; Population Health Research Institute, Hamilton Health Sciences and McMaster University, Hamilton, Canada ., Yusuf S; Population Health Research Institute, Hamilton Health Sciences and McMaster University, Hamilton, Canada ., Chow CK; The George Institute for Global Health, Sydney Medical School (Westmead Campus), University of Sydney, PO Box M201, Missenden Road, Camperdown, NSW 2050, Australia.

المصدر: Bulletin of the World Health Organization [Bull World Health Organ] 2015 Dec 01; Vol. 93 (12), pp. 851-61G.

نوع المنشور: Comparative Study; Journal Article; Research Support, Non-U.S. Gov't

بيانات الدورية: Publisher: World Health Organization Country of Publication: Switzerland NLM ID: 7507052 Publication Model: Print Cited Medium: Internet ISSN: 1564-0604 (Electronic) Linking ISSN: 00429686 NLM ISO Abbreviation: Bull World Health Organ Subsets: MEDLINE

مواضيع طبية MeSH: Tobacco Industry*, Advertising/*statistics & numerical data , Rural Population/*statistics & numerical data , Urban Population/*statistics & numerical data, Advertising/methods ; Asia, Western ; Canada ; Cross-Sectional Studies ; Humans ; Interviews as Topic ; Logistic Models ; Marketing ; Residence Characteristics ; Social Environment ; Socioeconomic Factors ; South America ; Sweden ; Nicotiana ; United Arab Emirates

مستخلص: Objective: To examine and compare tobacco marketing in 16 countries while the Framework Convention on Tobacco Control requires parties to implement a comprehensive ban on such marketing.
Methods: Between 2009 and 2012, a kilometre-long walk was completed by trained investigators in 462 communities across 16 countries to collect data on tobacco marketing. We interviewed community members about their exposure to traditional and non-traditional marketing in the previous six months. To examine differences in marketing between urban and rural communities and between high-, middle- and low-income countries, we used multilevel regression models controlling for potential confounders.
Findings: Compared with high-income countries, the number of tobacco advertisements observed was 81 times higher in low-income countries (incidence rate ratio, IRR: 80.98; 95% confidence interval, CI: 4.15-1578.42) and the number of tobacco outlets was 2.5 times higher in both low- and lower-middle-income countries (IRR: 2.58; 95% CI: 1.17-5.67 and IRR: 2.52; CI: 1.23-5.17, respectively). Of the 11,842 interviewees, 1184 (10%) reported seeing at least five types of tobacco marketing. Self-reported exposure to at least one type of traditional marketing was 10 times higher in low-income countries than in high-income countries (odds ratio, OR: 9.77; 95% CI: 1.24-76.77). For almost all measures, marketing exposure was significantly lower in the rural communities than in the urban communities.
Conclusion: Despite global legislation to limit tobacco marketing, it appears ubiquitous. The frequency and type of tobacco marketing varies on the national level by income group and by community type, appearing to be greatest in low-income countries and urban communities.

المؤلفون: Khalfi, Nacera

المصدر: مجلة آفاق للعلوم. مج8, ع2:324-337

الإتاحة: http://search.mandumah.com/Record/1365655

المؤلفون: Ireland R; College of Social Sciences,School of Social and Political Sciences, University of Glasgow, 25-29 Bute Gardens, Glasgow G12 8RS Scotland., Bunn C; College of Social Sciences,School of Social and Political Sciences, University of Glasgow, 25-29 Bute Gardens, Glasgow G12 8RS Scotland., Reith G; School of Social and Political Sciences, University of Glasgow, Glasgow, Scotland., Philpott M; European Healthy Stadia Network, Liverpool, England., Capewell S; Department of Public Health and Policy, University of Liverpool, Liverpool, England., Boyland E; Department of Psychological Sciences, University of Liverpool, Liverpool, England., Chambers S; MRC/CSOSocial and Public Health Sciences Unit, University of Glasgow, Glasgow, Scotland.

المصدر: Bulletin of the World Health Organization [Bull World Health Organ] 2019 Apr 01; Vol. 97 (4), pp. 290-295. Date of Electronic Publication: 2019 Feb 25.

نوع المنشور: Journal Article

بيانات الدورية: Publisher: World Health Organization Country of Publication: Switzerland NLM ID: 7507052 Publication Model: Print-Electronic Cited Medium: Internet ISSN: 1564-0604 (Electronic) Linking ISSN: 00429686 NLM ISO Abbreviation: Bull World Health Organ

مواضيع طبية MeSH: Advertising* , Food* , Sports*, Chronic Disease/*prevention & control , Health Promotion/*methods, Alcoholic Beverages ; Commerce ; Health Behavior ; Humans ; Industry ; Public Health ; Tobacco Products

مستخلص: Tobacco, alcohol and foods that are high in fat, salt and sugar generate much of the global burden of noncommunicable diseases. We therefore need a better understanding of how these products are promoted.The promotion of tobacco products through sporting events has largely disappeared over the last two decades, but advertising and sponsorship continues bycompanies selling alcohol, unhealthy food and sugar-sweetened beverage. The sponsorship of sporting events such as the Olympic Games, the men's FIFA World Cup and the men's European Football Championships in 2016, has received some attention in recent years in the public health literature. Meanwhile, British football and the English Premier League have become global events with which transnational companies are keen to be associated, to promote their brands to international markets. Despite its reach, the English Premier League marketing and sponsorship portfolio has received very little scrutiny from public health advocates. We call for policy-makers and the public health community to formulate an approach to the sponsorship of sporting events, one that accounts for public health concerns.

المؤلفون: Nazmy, Pakinam Hisham

المساهمون: Kheir El Din, Amr, Advisor, El-Hayawan, Hassan, Advisor

المصدر: المجلة العلمية للاقتصاد والتجارة. ع2:905-926

الإتاحة: http://search.mandumah.com/Record/1373182

المؤلفون: Abi, Khalida

المساهمون: Zakraoui, Salah, Co-Author, Benahmed, Ahmed, Co-Author

المصدر: المجلة الدولية للأداء الاقتصادي. مج4, ع3:322-342

الإتاحة: https://search.mandumah.com/Record/1232577

المؤلفون: الزغبي، نورهان عدلي, مؤلف

المساهمون: نجم، إيمان مدحت, م. مشارك, السماديسي، أحمد موسى, م. مشارك

المصدر: مجلة جامعة الإسكندرية للعلوم الإدارية. مج58, ع2:159-192

الإتاحة: http://search.mandumah.com/Record/1224205

Alternate Title: اإلعالن القائم على اإلقناع الستهالك سلع الخطيئة من قبل الطالب في املنطقة العربية. (Arabic)

المؤلفون: Salah, Ashraf Hani, Alaya, Osama Mohammad

المصدر: Global Journal of Economics & Business; Apr2024, Vol. 14 Issue 2, p165-178, 15p

مصطلحات موضوعية: CONSUMER behavior, ARAB students, EXCISE tax, ADVERTISING, FISCAL policy, IMPULSE buying, FOOD advertising

مصطلحات جغرافية: AMMAN (Jordan)

Abstract (English): Objective: This investigation aims to determine whether persuasive advertising outweighs health warnings and sin taxes to entice students to purchase unhealthy products in two Arabian cities in the Middle Eastern Region, such as Amman, Jordan, and Dubai, UAE. Method: We first expose the participants to audio-visual advertisements of unhealthy goods before asking them to respond to a structured questionnaire. The SEM result indicates that product knowledge and brand expertise significantly increase consumer knowledge of unhealthy products and lure the students into buying them. Results also support that Impulsive buying and materialistic personality traits exacerbate the unhealthy product buying habits of students. Result: In sum, it implies that mandatory health warnings fail when producers can respond with counterbalancing persuasive advertisements. Surprisingly, perceived sin tax policy intervention does not appear to affect purchasing intent - indicating impulsive buying and materialism among students. The result also allows the government to address budgetary constraints by increasing the sin tax. Conclusion: The findings have ramifications for consumer policy, especially in safeguarding children and students. Health advisories prove ineffective when manufacturers can counter them with promotional campaigns. Additionally, levying additional taxes on such items has proven futile. Frequently, regulations' intended objectives diverge from their actual outcomes, as is evident in this scenario. Industries exhibit adaptability in navigating mandatory health warnings through compelling advertising cues. [ABSTRACT FROM AUTHOR]

Abstract (Arabic): الأهداف الهدف من هذا البحث هو تحديد ما إذا كان للإعلانات المبنية على الاقناع تفوق على التحذيرات الصحية وضرائب الخطيئة لإغراء الطلاب بشراء منتجات الخطيئة في مدينتين عربيتين في منطقة الشرق الأسط، عمان في الأردن ودبي في الإمارات العربية المتحدة. المنهجية تقوم منهجية الدراسة على عرض المشاركين بهذه الدراسة لعدة إعلانات مسموعة ومرئية لسلع غير صحية قبل أن يتم الطلب منهم بالرد على الاستبيان تم استخدام برنامج النمذجة بالمعادلات البنائية لفهم ومعرفة الظواهر المعقدة والتي أشارت إلى أن المعرفة بالمنتج والعلامة التجارية تزيد بشكل كبير من معرفة المستهلك بالمنتجات غير الصحية لدى الطلاب النتائج: أظهرت نتائج البحث أن التحديرات الصحية الإلزامية لم تنجح في تثبيط دور الإعلانات المبنية على الاقناع للمنتجات غير الصحية ومما يثير الدهشة أن تدخل صناع سياسة الضرائب من خلال زيادة ضريبة الخطيئة على تلك المنتجات لم يظهر أثر على نية الطلاب في المنطقة العربية على شراء منتجات الخطيئة مما يظهر سلوك الشراء المتسرع والنزعات المادية بين الطلاب وأوصت الدراسة أيضا على أن على الحكومات معالجة قيودها المالية من خلال فرض زيادة على ضرائب الخطيئة. الخلاصة: على الحكومات فرض المزيد من الضرائب على منتجات الخطيئة والعمل على تقييد هذه المنتجات من خلال العمل على توعية الأطفال والطلبة بضرر هذه المنتجات والعمل على زيادة هذه الضرائب لدعم الميزانية الحكومية وزيادة الوعي حول دور هذه الضرائب ومعرفة التعامل مع هذه المنتجات رغم مرونة سياساتها التسويقة. [ABSTRACT FROM AUTHOR]

: Copyright of Global Journal of Economics & Business is the property of Refaad for Studies, Research & Development and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Alternate Title: أثر الإعلان الرقمي وكثافة استخدام وسائل التواصل الاجتماعي في النزعة المادية: حالة المستهلكين الشباب بالجزائر (Arabic)

المؤلفون: Belhadj, Tarek

المصدر: Strategy & Development Review; Jan2022, Vol. 12 Issue 1, p289-306, 18p

مصطلحات موضوعية: ADVERTISING, SOCIAL media, MATERIALISM, DIGITAL technology, CONSUMER attitudes

Abstract (English): The enormous presence of today consumers on social media gave the opportunity for marketers to promote material consumption culture through this digital space. Previous studies have suggested that materialism is associated with media exposure. The present study examines the relations between digital advertising exposure in social networking sites, social media intensity and materialism. The study sample included 168 Algerian university students, who were completed a self-administered questionnaire. The data were subjected to Structural Equation Modelling (SEM) with AMOS software, in which path analysis was performed. Both direct and indirect effects between the independent and dependent variables were tested. The results show that digital advertising exposure and social media intensity have a positive effect on materialism. This effect was partially mediated by the consumption-oriented use of social media. [ABSTRACT FROM AUTHOR]

Abstract (Arabic): إن تشابك وسائل التواصل الاجتماعي الرقمية بشكل كبير ومتنام في حياة المستهلك المعاصر، شكل فرصة للشركات كي تستخدمها كمنصة لإطلاق جهود الإعلان والتسويق التي تسعى إلى تعزيز السلوك الاستهلاكي، في هذا الاطار ذهبت الكثير من الدراسات السابقة إلى أن نزعة الاستهلاك المادي ترتبط بالتعرض لوسائل الإعلام التقليدية، غير أن هناك القليل من البحث في علاقتها بالأشكال الجديدة لوسائل التواصل الاجتماعي الرقمية. دف هذه الدراسة إلى فحص أثر التعرض للإعلانات الرقمية في مواقع التواصل الاجتماعي، وكثافة استخدام تلك المواقع، على الترعة المادية، تضمنت عينة الدراسة 168 طالبا جامعيا جزائريا، وتم جمع البيانات من خلال استبيان طور لأهداف الدراسة، خضعت البيانات للنمذجة بالمعادلات البنائية، وإلى أسلوب تحليل المسار. حيث تم اختبار التأثيرات المباشرة وغير المباشرة بين المتغيرات المستقلة والتابعة، وقد أشارت النتائج إلى وجود تأثير إيجابي للتعرض للإعلانات الرقمية وكثافة استخدام مواقع التواصل الاجتماعي في الترعة المادية لدى العينة المدروسة كما ثبت أن الاستخدام الموجه بالاستهلاك لتلك الموقع يلعب دور وسيط جزئي في العلاقة التأثيرية بين المتغيرات السابقة.. [ABSTRACT FROM AUTHOR]

: Copyright of Strategy & Development Review is the property of Strategy & Development Review and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)