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1دورية أكاديمية
Alternate Title: Short Video Marketing Methods: An Exploratory Study on “TikTok” in Egypt. (English)
المؤلفون: شيماء ع زّ الدين زكي ج معة
المصدر: Journal of Public Relations Research Middle East / Magallat Bhut Al-Laqat Al-Amh - Al-Srq Al-Aust; 2020, Issue 27, p263-297, 36p
مصطلحات موضوعية: INFLUENCER marketing, SEMI-structured interviews, MARKETING strategy, CONTENT analysis, ADVERTISING, MARKETING software
Reviews & Products: TIKTOK (Web resource)