Alternate Title: Role of Public Relations in Framework of the Integrated Marketing Communications System. (English)

المؤلفون: السيد عبد الرحمن علي عبد الرحمن

المصدر: Journal of Public Relations Research Middle East / Magallat Bhut Al-Laqat Al-Amh - Al-Srq Al-Aust; 2020, Issue 27, p451-473, 34p

مصطلحات موضوعية: INTEGRATED marketing, TELECOMMUNICATION systems, PUBLIC relations, BRAND awareness, OCCUPATIONAL roles

Alternate Title: Short Video Marketing Methods: An Exploratory Study on “TikTok” in Egypt. (English)

المؤلفون: شيماء ع زّ الدين زكي ج معة

المصدر: Journal of Public Relations Research Middle East / Magallat Bhut Al-Laqat Al-Amh - Al-Srq Al-Aust; 2020, Issue 27, p263-297, 36p

مصطلحات موضوعية: INFLUENCER marketing, SEMI-structured interviews, MARKETING strategy, CONTENT analysis, ADVERTISING, MARKETING software

Reviews & Products: TIKTOK (Web resource)