Alternate Title: Short Video Marketing Methods: An Exploratory Study on “TikTok” in Egypt. (English)

المؤلفون: شيماء ع زّ الدين زكي ج معة

المصدر: Journal of Public Relations Research Middle East / Magallat Bhut Al-Laqat Al-Amh - Al-Srq Al-Aust; 2020, Issue 27, p263-297, 36p

مصطلحات موضوعية: INFLUENCER marketing, SEMI-structured interviews, MARKETING strategy, CONTENT analysis, ADVERTISING, MARKETING software

Reviews & Products: TIKTOK (Web resource)

Alternate Title: Commercial Advertisements and Culure of Saudi Society: A Qualitative Analysis on Three Groups of Ads. (English)

المؤلفون: عهود الشهيل

المصدر: Arabian Journal for Media & Communication; May2020, Issue 23, p261-290, 30p

مصطلحات موضوعية: CULTURAL values, VERSTEHEN, CONTENT analysis, ADVERTISING, NATIONALISM