المؤلفون: Özyurt, Furkan

المساهمون: Karsu, Süreyya, İşletme Ana Bilim Dalı

مصطلحات موضوعية: Advertisements, Reklamcılık, Focus group method, Marketing methods, AIDA model, Advertisement jingles, İşletme, Advertising, Action, Interest, Attention, Advertising films, Business Administration, Aida

وصف الملف: application/pdf

URL الوصول: https://explore.openaire.eu/search/publication?articleId=od_____10208::cdb5dc6882dbf76491fbcc6f0b4840a3
https://acikbilim.yok.gov.tr/handle/20.500.12812/597566

المؤلفون: Güven, Deniz

المساهمون: Özgen, Ebru, İletişim Bilimleri Anabilim Dalı, İletişim Anabilim Dalı Halkla İlişkiler ve Tanıtım Bilim Dalı

مصطلحات موضوعية: Advertisements, Consumer perception, Reklamcılık, Brand image, Advertisement jingles, Marka, İşletme, Advertising, Brand association, Reklam Müzikleri, Müzik, Brand, Brand extension, Music, Business Administration

وصف الملف: application/pdf; XII, 215y.

URL الوصول: https://explore.openaire.eu/search/publication?articleId=dedup_wf_001::2058c4e504ac79b539a1e743cc083e87
https://acikbilim.yok.gov.tr/handle/20.500.12812/311845

المؤلفون: Ursavaş, Bariş

المساهمون: Bodur, Muzaffer, Yılmaz, Cengiz, İşletme (İngilizce) Anabilim Dalı

مصطلحات موضوعية: Advertisement jingles, Advertisements, İşletme, Consumer perception, Consumer attitudes, Consumers, Music, Consumer behavior, Business Administration, Time

وصف الملف: application/pdf

URL الوصول: https://explore.openaire.eu/search/publication?articleId=od_____10208::da906e980edc24203ada38ff12501bca
https://acikbilim.yok.gov.tr/handle/20.500.12812/324213

المؤلفون: Bekdemir, Ezgi

المساهمون: Kırcova, İbrahim, İşletme Anabilim Dalı

مصطلحات موضوعية: Advertisement jingles, Brand personality, Advertisements, İşletme, Television advertisements, Brand, Brand image, Music, Business Administration

وصف الملف: application/pdf

URL الوصول: https://explore.openaire.eu/search/publication?articleId=od_____10208::cd43c6ccb808544f2417dbb1c5841ec3
https://acikbilim.yok.gov.tr/handle/20.500.12812/396453