Alternate Title: Role of Public Relations in Framework of the Integrated Marketing Communications System. (English)

المؤلفون: السيد عبد الرحمن علي عبد الرحمن

المصدر: Journal of Public Relations Research Middle East / Magallat Bhut Al-Laqat Al-Amh - Al-Srq Al-Aust; 2020, Issue 27, p451-473, 34p

مصطلحات موضوعية: INTEGRATED marketing, TELECOMMUNICATION systems, PUBLIC relations, BRAND awareness, OCCUPATIONAL roles