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المؤلفون: J. Edward Russo, Margaret G. Meloy, Kurt A. Carlson
المصدر: Journal of Consumer Research. 32:513-518
مصطلحات موضوعية: Marketing, Economics and Econometrics, business.industry, Brand awareness, Consumer choice, Decision theory, Advertising, Affect (psychology), Product (business), Brand management, Arts and Humanities (miscellaneous), Order (business), Anthropology, Economics, Business and International Management, business, Consumer behaviour
URL الوصول: https://explore.openaire.eu/search/publication?articleId=doi_________::22019a6ccd917e02ac99d9e6dc3a56ce
https://doi.org/10.1086/500481