Alternate Title: The impact of using digital marketing in building a Sustainable Competitive Advantage for traditional Aswan products- field study. (English)

المصدر: Financial & Business Studies Journal / Maǧallaẗ Al-Dirāsāt Al-Māliyyaẗ wa Al-Tiǧāriyyaẗ; 2023, Vol. 33 Issue 1, p192-254, 63p

مصطلحات موضوعية: COMPETITIVE advantage in business, INTERNET marketing, MARKETING mix, CONSUMERS, WINTER