المؤلفون: Güven, Deniz

المساهمون: Özgen, Ebru, İletişim Bilimleri Anabilim Dalı, İletişim Anabilim Dalı Halkla İlişkiler ve Tanıtım Bilim Dalı

مصطلحات موضوعية: Advertisements, Consumer perception, Reklamcılık, Brand image, Advertisement jingles, Marka, İşletme, Advertising, Brand association, Reklam Müzikleri, Müzik, Brand, Brand extension, Music, Business Administration

وصف الملف: application/pdf; XII, 215y.

URL الوصول: https://explore.openaire.eu/search/publication?articleId=dedup_wf_001::2058c4e504ac79b539a1e743cc083e87
https://acikbilim.yok.gov.tr/handle/20.500.12812/311845

المؤلفون: Ursavaş, Bariş

المساهمون: Bodur, Muzaffer, Yılmaz, Cengiz, İşletme (İngilizce) Anabilim Dalı

مصطلحات موضوعية: Advertisement jingles, Advertisements, İşletme, Consumer perception, Consumer attitudes, Consumers, Music, Consumer behavior, Business Administration, Time

وصف الملف: application/pdf

URL الوصول: https://explore.openaire.eu/search/publication?articleId=od_____10208::da906e980edc24203ada38ff12501bca
https://acikbilim.yok.gov.tr/handle/20.500.12812/324213