المؤلفون: طيبي، أسماء, مؤلف

المصدر: المجلة العالمية للتسويق الإسلامي. مج11, ع2:1-20

الإتاحة: http://search.mandumah.com/Record/1252723

المؤلفون: خالد حسن على الحريري

المصدر: مجلة الدراسات الاجتماعية, Vol 22, Pp 59-102 (2016)

مصطلحات موضوعية: islamic approach, marketing, marketing of relations, islamic economics, Social Sciences

الوصف: This study aimed to identify the most prominent elements of Marketing in the literature of modern marketing thought and highlight the characteristics and principles related to these elements from the Islamic approach perspective. The researcher adopted the theoretical descriptive method for gathering and analyzing all the data and information from various sources relevant to the subject and objectives of this study. In addition, the method of induction and deduction was used, by extrapolating the Islamic approach sources – emanating from the Holy Quran and Sunnah – the texts and positions related to the elements of relations marketing, and examining the foundations and general principles and values related to these elements. The researcher concluded that the Islamic approach in relations marketing – whether the relationship between sellers and buyers, or between employers and their employees – is based on the basis of ethics and good treatment with all members of Muslim and non–Muslim communities, according to the principles and rules of Islamic Sharia that the Holy Quran and Sunnah stated in the field of human relationships and business dealings. Most of the marketing elements through relations from the Islamic approach perspective are the foundations that each Muslim must be adhered by in his dealings with others in this world and rewarded by Allah the Almighty in the Hereafter, because it is regarded as the worship that makes each Muslim come close to his God in this world. The Islamic approach has brought to the Marketing in relations a moral and legislative and social dimension for each the marketing elements of relations which the modern marketing thought brought out from the principles, teachings and ethics of Islam in dealings and transactions between the seller and buyer, the employers and employees or the individual Muslim and other Muslims in general. The study recommended the need to promote the marketing elements of relations from the Islamic perspective in practice with the Islamic business organizations as these elements marked by the foundations and features through which to build and strengthen the good relations between the organization and its customers and employees and the dealers from the community.

وصف الملف: electronic resource

Relation: https://journals.ust.edu/index.php/JSS/article/view/1031; https://doaj.org/toc/2312-525X; https://doaj.org/toc/2312-5268

URL الوصول: https://doaj.org/article/790b616dd49e4ddfacb74655efbb699d

المؤلفون: أونيس، عبدالمجيد, مؤلف

المساهمون: عكوش، عقيلة, م. مشارك

المصدر: المجلة العالمية للتسويق الإسلامي. مج5, ع3:88-96

الإتاحة: http://search.mandumah.com/Record/671260

المصدر: المجلة العالمية للتسويق الإسلامي .- 2014 ، مج 2 ، ع 3 ، ص ص 4 - 7.

الإتاحة: http://platform.almanhal.com/EDS/Details/?id=2-55251

المؤلفون: داغي ، بهناز علي القرة

المصدر: المجلة العالمية للتسويق الإسلامي .- 2013 ، مج 2 ، ع 1 ، ص ص 75 - 89.

الإتاحة: http://platform.almanhal.com/EDS/Details/?id=2-22213

المصدر: International Islamic Marketing Association Journal. 5:83-91

مصطلحات موضوعية: Marketing ethics, Islamic economics, Sociology, Social science

URL الوصول: https://explore.openaire.eu/search/publication?articleId=doi_________::5508400c4439f853de67e8146c9eda9d
https://doi.org/10.12816/0017792

المؤلفون: بساس، حسين, مؤلف

المصدر: مجلة المنهل الإقتصادي. مج5, ع2:219-232

الإتاحة: http://search.mandumah.com/Record/1326175

Alternate Title: The Marketing Elements of Relations: From The Islamic Approach Perspective. (English)

المؤلفون: الحريري, خالد حسن على

المصدر: Journal of Social Studies; 2016, Issue 48, p57-100, 44p

Abstract (English): This study aimed to identify the most prominent elements of Marketing in the literature of modern marketing thought and highlight the characteristics and principles related to these elements from the Islamic approach perspective. The researcher adopted the theoretical descriptive method for gathering and analyzing all the data and information from various sources relevant to the subject and objectives of this study. In addition, the method of induction and deduction was used, by extrapolating the Islamic approach sources - emanating from the Holy Quran and Sunnah - the texts and positions related to the elements of relations marketing, and examining the foundations and general principles and values related to these elements. The researcher concluded that the Islamic approach in relations marketing - whether the relationship between sellers and buyers, or between employers and their employees - is based on the basis of ethics and good treatment with all members of Muslim and non-Muslim communities, according to the principles and rules of Islamic Sharia that the Holy Quran and Sunnah stated in the field of human relationships and business dealings. Most of the marketing elements through relations from the Islamic approach perspective are the foundations that each Muslim must be adhered by in his dealings with others in this world and rewarded by Allah the Almighty in the Hereafter, because it is regarded as the worship that makes each Muslim come close to his God in this world. The Islamic approach has brought to the Marketing in relations a moral and legislative and social dimension for each the marketing elements of relations which the modern marketing thought brought out from the principles, teachings and ethics of Islam in dealings and transactions between the seller and buyer, the employers and employees or the individual Muslim and other Muslims in general. The study recommended the need to promote the marketing elements of relations from the Islamic perspective in practice with the Islamic business organizations as these elements marked by the foundations and features through which to build and strengthen the good relations between the organization and its customers and employees and the dealers from the community. [ABSTRACT FROM AUTHOR]

Abstract (Arabic): هدفت هذه الدراسة الى تحديد أبرز عناصر التسويق بالعالقات يف أدبيات الفكر التسويقي الحديث وإبراز الخصائص والأسس المتصلة بهذه العناصر من منظور المنهج الإسلامي. واعتمد الباحث على المنهج الوصفي النظري القائم على جمع وتحليل مختلف البيانات والمعلومات املتاحة ذات الصلة مبوضوع وأهداف البحث من مصادرها املتنوعة، باإلضافة اىل اسلوب االستقراء واالستنباط، من خالل استقراء ما جاء به المنهج الإسلامي في مصادره - المنبثقة من كتاب اهلل الكريم والسنة النبوية المطهرة - من نصوص ومواقف تتعلق بعناصر التسويق بالعالقات، واستنباط الأسس والمبادئ العامة والقيم المتعلقة بهذه العناصر. وخلصت الدراسة إلى مجموعة من النتائج أبرزها: ان المنهج اإلسالمي يف التسويق بالعالقات - سواء العالقة بني البائعني واملشرتيني أو بني أرباب العمل والعاملني لديهم - يرتكز على أساس اخللق القويم والتعامل احلسن مع مختلف أفراد المجتمع المسلم وغري المسلم انطلاقا من أسس وقواعد الشريعة الإسلامي الغراء اليت جاء بها القرآن الكريم والسنة النبوية الشريفة يف جمال العالقات الإنسانية والتعاملات التجارية. وان معظم عناصر التسويق بالعالقات من منظور المنهج الإسلامي تعتبر من الأسس التي جيب أن يلتزم بها كل مسلم يف تعاملاته مع الآخرين يف الدنيا ويثاب عليها من اهلل عز وجل يف الآخرة، ألنها تنطلق من العبادات اليت يتقرب بها الفرد املسلم إىل ربه يف الحياة الدنيا. وقد أضفى المنهج الإسلامي في التسويق بالعالقات بعداً أخلاقيا ًوتشريعياً واجتماعياُ لكل عنصر من عناصر التسويق بالعالقات اليت جاء بها الفكر التسويقي احلديث وذلك من منطلق أسس وتعاليم وأخلاقيات الإسلام يف التعامل واملعامالت بني البائع واملشرتي أو بني رب العمل والعاملين أو بني الفرد المسلم وغريه من المسلمين بشكل عام. وأوصت الدراسة بضرورة تجسيد عناصر التسويق بالعالقات من المنظور الإسلامي يف الواقع العملي بمنظمات الأعمال الإسلامية ملا تتسم به هذه العناصر من أسس ومميزات ميكن من خالهلا بناء وتعزيز عالقات طيبة بني المنظمة وعملائها والعاملين فيها وأطراف التعامل معها يف المجتمع. [ABSTRACT FROM AUTHOR]

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المؤلفون: عبيدات، زياد محمد محمود, مؤلف

المصدر: المجلة العالمية للتسويق الإسلامي. مج12, ع2:44-61

الإتاحة: http://search.mandumah.com/Record/1384570

المؤلفون: حسين حسين شحاتة

وصف الملف: PDF

الإتاحة: http://www.askzad.com/viewer?imageName=_JDNE5xR8q5162wVN8aKYQ..&service=5&ref=eb