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1كتاب إلكتروني
المؤلفون: Carol J. Pardun, Beth E. Barnes, Sheri J. Broyles
نوع المادة: eBook.
الموضوعات: Advertising campaigns--Planning, Marketing research, Advertising--Management, Advertising media planning
تصنيفات: LANGUAGE ARTS & DISCIPLINES / Communication Studies, BUSINESS & ECONOMICS / Advertising & Promotion, BUSINESS & ECONOMICS / Marketing / General, BUSINESS & ECONOMICS / Industries / Media & Communications, SOCIAL SCIENCE / Media Studies
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2
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3
المؤلفون: Beth E. Barnes, Hubert W. Brown
المصدر: Journalism & Mass Communication Educator. 55:18-29
مصطلحات موضوعية: Higher education, business.industry, Communication, Advertising, Media relations, Broadcast journalism, Mass communication, Education, Advertising research, Journalism, Sociology, Technical Journalism, business, News media
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4
المؤلفون: Beth E. Barnes
المصدر: Journal of Marketing Communications. 7:11-17
مصطلحات موضوعية: Marketing, Planning process, Competition (economics), Process management, Process (engineering), Communication planning, Business, Business and International Management, Integrated marketing communications
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5
المؤلفون: Beth E. Barnes, Carla V. Lloyd
المصدر: Journal of Advertising Education. 4:39-47
مصطلحات موضوعية: Marketing, Emergent curriculum, Engineering, Higher education, business.industry, Communication, Benchmarking, Curriculum theory, Education, Curriculum mapping, Pedagogy, Curriculum development, Engineering ethics, business, Curriculum
URL الوصول: https://explore.openaire.eu/search/publication?articleId=doi_________::c44938fa9ff4b36f382be7eca401e656
https://doi.org/10.1177/109804820000400108 -
6
المؤلفون: Beth E. Barnes, Carla V. Lloyd
المصدر: Journal of Advertising Education. 2:65-75
مصطلحات موضوعية: Marketing, ComputingMilieux_THECOMPUTINGPROFESSION, Communication, ComputingMilieux_COMPUTERSANDEDUCATION, Advertising, Business, Track (rail transport), Education
URL الوصول: https://explore.openaire.eu/search/publication?articleId=doi_________::35a0a7b4fff751b70149a5fdd2192a23
https://doi.org/10.1177/109804829700200107 -
7
المؤلفون: Beth E. Barnes
المصدر: Journal of Advertising Education. 1:5-12
مصطلحات موضوعية: Marketing, World Wide Web, Communication, ComputingMilieux_COMPUTERSANDEDUCATION, Advertising, Sociology, Education
URL الوصول: https://explore.openaire.eu/search/publication?articleId=doi_________::d4950e50e0b933cf4364e3be150b0abf
https://doi.org/10.1177/109804829600100103 -
8كتاب إلكتروني
المؤلفون: Don E. Schultz, Beth E. Barnes, Heidi F. Schultz, Marian Azzaro
نوع المادة: eBook.
الموضوعات: Relationship marketing, Customer relations, Branding (Marketing)
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9
المؤلفون: Beth E. Barnes
المصدر: The Advertising Business: Operations Creativity Media Planning Integrated Communications
مصطلحات موضوعية: Advertising research, Advertising campaign, business.industry, Search advertising, Advertising, Business-to-business, business, Online advertising
URL الوصول: https://explore.openaire.eu/search/publication?articleId=doi_________::3ee0de6adc5b6bf3d3f5ffeb9b6e49c5
https://doi.org/10.4135/9781452231440.n43 -
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المؤلفون: Beth E. Barnes
المصدر: Journal of Advertising Education. 8:50-51
مصطلحات موضوعية: Marketing, Communication, Business, Education
URL الوصول: https://explore.openaire.eu/search/publication?articleId=doi_________::eebe4e8e33a12b7db6465e6341b26bda
https://doi.org/10.1177/109804820400800213