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1دورية أكاديمية
المؤلفون: Dr T.W.Hermanus
المصدر: The Retail and Marketing Review, Vol 19, Iss 1, Pp 13-33 (2023)
مصطلحات موضوعية: user-generated content, generation y, consumer-based brand equity, response strategies, communication strategy and secondary brand associations., Marketing. Distribution of products, HF5410-5417.5
وصف الملف: electronic resource