نتائج البحث - "Laurent Muzellec"

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دورية أكاديمية

Implementing Big Data Analytics in Marketing Departments: Mixing Organic and Administered Approaches to Increase Data-Driven Decision Making

المؤلفون: Devon S. Johnson, Debika Sihi, Laurent Muzellec

المصدر: Informatics, Vol 8, Iss 4, p 66 (2021)

مصطلحات موضوعية: marketing strategy, big data analytics implementation, data driven marketing, Information technology, T58.5-58.64

وصف الملف: electronic resource

Relation: https://www.mdpi.com/2227-9709/8/4/66; https://doaj.org/toc/2227-9709

URL الوصول: https://doaj.org/article/6e58971004ce4507b5aa75de7b6acfe1

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2

Digital Business Models : The New Value Creation and Capture Mechanisms of the 21st Century

المؤلفون: Sébastien Ronteau, Laurent Muzellec, Deepak Saxena, Daniel Trabucchi

نوع المادة: eBook.

الموضوعات: Business enterprises--Data processing, Internet marketing

تصنيفات: BUSINESS & ECONOMICS / Management

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From Bureaucracy to Citizen-Centricity

المؤلفون: Deepak Saxena, Laurent Muzellec, Joe McDonagh

المصدر: International Journal of Electronic Government Research. 18:1-17

مصطلحات موضوعية: Computer Networks and Communications, Hardware and Architecture, General Social Sciences, Software

URL الوصول: https://explore.openaire.eu/search/publication?articleId=doi_________::f4d9121ea7f8f8d5c6584e632df4c347
https://doi.org/10.4018/ijegr.305230

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4

دورية أكاديمية

When children express their preferences regarding sales channels : Online or offline or online and offline?

المؤلفون: Jacques Boulay, Brigitte de Faultrier, Florence Feenstra, Laurent Muzellec

المساهمون: Brigitte de Faultrier

المصدر: International Journal of Retail & Distribution Management, 2014, Vol. 42, Issue 11/12, pp. 1018-1031.

URL الوصول: http://www.emeraldinsight.com/doi/10.1108/IJRDM-05-2014-0055

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5

دورية أكاديمية

Defining a retailer’s channel strategy applied to young consumers

المؤلفون: Brigitte de Faultrier, Jacques Boulay, Florence Feenstra, Laurent Muzellec

المساهمون: Brigitte de Faultrier

المصدر: International Journal of Retail & Distribution Management, 2014, Vol. 42, Issue 11/12, pp. 953-973.

URL الوصول: http://www.emeraldinsight.com/doi/10.1108/IJRDM-02-2014-0018

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Examining the relationship between Privacy Setting Policy, Public Discourse, Business Models and Financial Performance of Facebook (2004–2021)

المؤلفون: Prajwal Eachempati, Laurent Muzellec, Ashish Kumar Jha

المصدر: Proceedings of the Central and Eastern European eDem and eGov Days.

URL الوصول: https://explore.openaire.eu/search/publication?articleId=doi_________::eb1453500b88dc5e921090d36e2de558
https://doi.org/10.1145/3551504.3551557

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AirBnB: Managing trust and safety on a platform business

المؤلفون: Caoimhe Walsh, Deepak Saxena, Laurent Muzellec

المصدر: The Irish Journal of Management. 39:126-134

مصطلحات موضوعية: Marketing, Pharmacology, Value (ethics), Organizational Behavior and Human Resource Management, Entrepreneurship, Earnings, Strategy and Management, Value proposition, Stakeholder, Pharmaceutical Science, General Medicine, Business model, Space (commercial competition), Drug Discovery, Business, Tourism

URL الوصول: https://explore.openaire.eu/search/publication?articleId=doi_________::0448b74f58dc0046339b631789352cc4
https://doi.org/10.2478/ijm-2020-0004

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8

BlaBlaCar: Value creation on a digital platform

المؤلفون: Daniel Trabucchi, Laurent Muzellec, Deepak Saxena

المصدر: Journal of Information Technology Teaching Cases. 10:119-126

مصطلحات موضوعية: Value creation, business.industry, sharing economy, Library and Information Sciences, Education, digital trust, teaching cases, Sharing economy, business value and e-business, Digital platforms and ecosystems, sharing economy, digital trust, business value and e-business, teaching cases, business value and economics of IT, Business, Digital platforms and ecosystems, business value and economics of IT, Telecommunications

URL الوصول: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::b9e3b149c177dd77c5225f8fcea7817d
https://doi.org/10.1177/2043886919885940

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What can we learn from marketers? A bibliometric analysis of the marketing literature on business model research

المؤلفون: Raphaël Maucuer, Alexandre Renaud, Sébastien Ronteau, Laurent Muzellec

المصدر: Long Range Planning. 55:102219

مصطلحات موضوعية: Strategy and Management, Geography, Planning and Development, Finance

URL الوصول: https://explore.openaire.eu/search/publication?articleId=doi_________::1f349be107757340614e9b21c6f4e591
https://doi.org/10.1016/j.lrp.2022.102219

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10

The marketing organization’s journey to become data-driven

المؤلفون: Debika Sihi, Debra Zahay, Devon S. Johnson, Laurent Muzellec

المصدر: Journal of Research in Interactive Marketing. 13:162-178

مصطلحات موضوعية: Marketing, Axial coding, business.industry, Product innovation, 05 social sciences, Big data, Exploratory research, Variety (cybernetics), Customer analytics, Analytics, 0502 economics and business, Business intelligence, 050211 marketing, business, 050203 business & management

URL الوصول: https://explore.openaire.eu/search/publication?articleId=doi_________::a1fd257b2cb8defedab1989c023a8ca2
https://doi.org/10.1108/jrim-12-2018-0157

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