Alternate Title: The effect of marketing dexterity on sustainable competitive advantage. (English)

المؤلفون: فراس محمد العامر, الباحث فاطمه باس

المصدر: Journal of Baghdad College of Economic Sciences University; 2023, Issue 72, p49-68, 20p

مصطلحات موضوعية: RESEARCH personnel, MARKETING, INSURANCE agents, TEST validity, MARKETING planning, COMPETITIVE advantage in business

مصطلحات جغرافية: BAGHDAD (Iraq)