Alternate Title: The impact of creativity strategy on the marketing mix of banking services. (English)

المؤلفون: علي جاسم رسن, أرادن حاتم خضير

المصدر: Journal of Administration & Economics; 2022, Issue 133, p245-262, 18p

مصطلحات موضوعية: BANK marketing, ISLAMIC finance, MARKETING mix, BANK employees, BANKING industry, COMMUNITY banks, COOPERATIVE housing