Alternate Title: Creative marketing and its role in changing consumer behavior An exploratory study in a sample of governmental and private banks in Karbala Governorate. (English)

المؤلفون: لويبء علي ابشاهي

المصدر: Journal of Administration & Economics (57942221); 2021, Vol. 10 Issue 39, p170-202, 33p

مصطلحات موضوعية: ARITHMETIC mean, REGRESSION analysis, STANDARD deviations, STATISTICAL correlation, DEPENDENT variables, BANK directors, STATISTICAL learning