Alternate Title: The Effect of strategic flexibility in marketing performance - Exploratory study in the General Company for Textiles and Leather Industries. (English)

المؤلفون: محمد ثائر علي البياتي

المصدر: Journal of Administration & Economics; 2019, Issue 118, p168-181, 14p

مصطلحات موضوعية: MARKET share, CUSTOMER retention, ARITHMETIC mean, REGRESSION analysis, SENIOR leadership teams