المؤلفون: Joe Anand, M. Clement, Martin, Nivetha, Clementking, Arockiasamy, Rani, S., Priyadharshini, Sujitha, Siva, S.

المصدر: 2023 International Conference on Information Management (ICIM) ICIM Information Management (ICIM), 2023 International Conference on. :121-125 Mar, 2023

Relation: 2023 International Conference on Information Management (ICIM)

المؤلفون: Serra Folch, Carolina, Castellano, Cristina Martorell

المصدر: Journal of Historical Research in Marketing, 2024, Vol. 16, Issue 3, pp. 243-257.

URL الوصول: http://www.emeraldinsight.com/doi/10.1108/JHRM-07-2023-0028

المؤلفون: Carroll, Lorrayne, Medley, Joe

المصدر: Review of Radical Political Economics; Sep2024, Vol. 56 Issue 3, p427-430, 4p

مصطلحات موضوعية: NARRATIVE advertising, NEWSPAPER advertising, ADVERTISING agencies, MAGAZINE advertising, ADVERTISING, OUTDOOR advertising, BILLBOARDS

Alternate Title: Presenting a Model of the Consequences of the Application of Artificial Intelligence and Machine Learning in Advertising and Sales. (English)

المؤلفون: حسین رحیمی کلور, رحیم محمدخانی

المصدر: Business Intelligence Management Studies; Summer2024, Vol. 12 Issue 48, p223-270, 48p

مصطلحات موضوعية: ARTIFICIAL intelligence, MACHINE learning, DIGITAL technology, RANK correlation (Statistics), SNOWBALL sampling, ADVERTISING agencies

المؤلفون: Vos, Tim P., Li, You

المصدر: Journalism History; 2024, Vol. 50 Issue 3, p203-226, 24p

مصطلحات موضوعية: PROMOTIONAL literature, ADVERTISING agencies, NEWSPAPER advertising, CONTENT analysis, ADVERTISERS

المؤلفون: Escandon-Barbosa, Diana, Salas-Paramo, Jairo

المصدر: Journal of Quality Assurance in Hospitality & Tourism; 2024, Vol. 25 Issue 4, p1028-1042, 15p

مصطلحات موضوعية: VIRTUAL tourism, VIRTUAL reality, INNOVATION adoption, TOURISM, TOURISTS, CONSUMER preferences, TOURISM marketing, ADVERTISING agencies, DESTINATION image (Tourism)

مصطلحات جغرافية: COLOMBIA, SPAIN

المؤلفون: Barnwell, R. Wixel, Collier, Joel, Shanahan, Kevin J.

المصدر: Journal of Advertising; Apr/May2023, Vol. 52 Issue 2, p193-210, 18p, 1 Chart, 2 Graphs

مصطلحات موضوعية: PRODUCT advertising, CONSUMER behavior, NOSTALGIA, ADVERTISING agencies, CONSUMERS

المؤلفون: Bilby, Julie, Koslow, Scott, Sasser, Sheila L.

المصدر: Journal of Advertising; Jan-Mar2023, Vol. 52 Issue 1, p57-74, 18p, 1 Diagram, 3 Charts, 6 Graphs

مصطلحات موضوعية: RISK aversion, PATRONAGE, ADVERTISING agencies, ADVERTISING campaigns, DECISION making

مصطلحات جغرافية: LONDON (England)

المؤلفون: Parcell, Lisa Mullikin, Myers, Paul

المصدر: American Journalism; Summer2024, Vol. 41 Issue 3, p321-349, 29p

مصطلحات موضوعية: HOME economics, AWARENESS advertising, BUSINESSWOMEN, ADVERTISING agencies, CONSUMERS

المؤلفون: Maharani, Gita Ayu, Silvia, Atikah, Dwiandini, Afifah

المصدر: Eduvest: Journal Of Universal Studies; Apr2024, Vol. 4 Issue 4, p1962-1977, 16p

مصطلحات موضوعية: VIDEOCONFERENCING, BRAINSTORMING, ADVERTISING agencies, MEDIA studies