المصدر: Harvard Business Review; Sep/Oct2024, Vol. 102 Issue 5, p23-27, 4p, 1 Color Photograph, 2 Cartoon or Caricatures

مصطلحات موضوعية: INFLUENCER marketing, DIRECT selling, SALES, AUTHENTICITY (Philosophy), CELEBRITIES

المؤلفون: HEWLETT, SYLVIA ANN

المصدر: Harvard Business Review; Summer2024 Special, p56-61, 6p, 1 Diagram, 1 Cartoon or Caricature

مصطلحات موضوعية: CHIEF executive officers, LEADERSHIP, COMMUNICATIVE competence, LEADERS, SOCIAL integration, EMPATHY, DIVERSITY in the workplace, RESPECT for persons, AUTHENTICITY (Philosophy)

المؤلفون: Chung, Jaeyeon (Jae), Ding, Yu, Kalra, Ajay

المصدر: Journal of Consumer Research; Dec2023, Vol. 50 Issue 4, p683-703, 21p

مصطلحات موضوعية: INFLUENCER marketing, CUSTOMER relations, FAMILY relations, FRIENDSHIP, PRONOUNS (Grammar), SOCIAL media, AUTHENTICITY (Philosophy)

Reviews & Products: INSTAGRAM (Web resource)

المؤلفون: Rizzo, Giovanni Luca Cascio, Berger, Jonah, Angelis, Matteo De, Pozharliev, Rumen

المصدر: Journal of Consumer Research; Dec2023, Vol. 50 Issue 4, p810-825, 16p

مصطلحات موضوعية: INFLUENCER marketing, SENSES, LANGUAGE & languages, CONSUMER behavior, SOCIAL media, ADVERTISING endorsements, AUTHENTICITY (Philosophy), PRODUCT usage

المؤلفون: Hennekam, Sophie, Ladge, Jamie J.

المصدر: Academy of Management Journal; Oct2023, Vol. 66 Issue 5, p1529-1553, 25p, 1 Diagram, 3 Charts

مصطلحات موضوعية: GENDER expression, TRANSGENDER employees, WORK environment, AUTHENTICITY (Philosophy), SOCIAL desirability, TRANSGENDER identity, GENDER transition

المؤلفون: Voronov, Maxim, Foster, William M., Patriotta, Gerardo, Weber, Klaus

المصدر: Academy of Management Journal; Oct2023, Vol. 66 Issue 5, p1438-1468, 31p, 7 Charts

مصطلحات موضوعية: DISTILLING industries, AUTHENTICITY (Philosophy), CONSUMER attitudes, CORPORATE culture, BRANDING (Marketing), NARRATIVES

مصطلحات جغرافية: CANADA

المؤلفون: KNIGHT, REBECCA

المصدر: Harvard Business Review; Summer2024 Special, p62-64, 3p, 1 Color Photograph

مصطلحات موضوعية: LEADERS, BUSINESS success, LEADERSHIP, AUTHENTICITY (Philosophy), CREATIVE ability in business, EMPATHY, PROBLEM solving, PSYCHOLOGICAL resilience

المؤلفون: FREI, FRANCES, MORRISS, ANNE

المصدر: Harvard Business Review; Winter2023 Special issue, p10-17, 8p, 1 Color Photograph, 2 Diagrams

مصطلحات موضوعية: TRUST, LEADERS, SELF-efficacy, AUTHENTICITY (Philosophy), LOGIC, EMPATHY, LEADERSHIP

People: KALANICK, Travis, 1976-

المؤلفون: Biraglia, Alessandro, Fuchs, Christoph, Maira, Elisa, Puntoni, Stefano

المصدر: Journal of Marketing; Jul2023, Vol. 87 Issue 4, p601-617, 17p, 1 Chart, 4 Graphs

مصطلحات موضوعية: CONSUMER attitudes, MERGERS & acquisitions, BRAND name products, AUTHENTICITY (Philosophy), BRAND loyalty

المؤلفون: BHATTACHARJEE, TANMOY

المصدر: Writers Editors Critics; Sep2024, Vol. 14 Issue 2, p59-66, 8p

مصطلحات موضوعية: AUTHENTICITY (Philosophy)

People: ELIOT, T. S. (Thomas Stearns), 1888-1965, MABEY, Richard