المؤلفون: Lluva-Castaño, Alicia

مرشدي الرسالة: Leyva Moral, Juan M. (Juan Manuel), Selva O'Callaghan, Albert

المصدر: TDX (Tesis Doctorals en Xarxa)

مصطلحات موضوعية: Campanyes publicitàries, Campañas publicitarias, Advertising campaigns, Prevenció VIH, Prevención VIH, HIV prevention, Dona, Mujer, Women, Ciències de la Salut

وصف الملف: application/pdf

URL الوصول: http://hdl.handle.net/10803/690505

المؤلفون: Simon, Françoise, Bontour, Anne

المصدر: Journal of Marketing Management; Nov2023, Vol. 39 Issue 15/16, p1645-1671, 27p

مصطلحات موضوعية: TRANSMEDIA storytelling, TELEVISION advertising, BRAND name products, BRAND scandals, CONSUMER psychology, TELEVISION viewing, ADVERTISING campaigns, PERCEIVED quality

المؤلفون: Khenfer, Jamel

المصدر: Journal of International Marketing; Sep2023, Vol. 31 Issue 3, p41-58, 18p, 1 Diagram, 3 Charts, 2 Graphs

مصطلحات موضوعية: CONSUMER behavior, RELIGIOUSNESS, HAPPINESS, ADVERTISING campaigns, CONSUMER psychology

مصطلحات جغرافية: UNITED Arab Emirates

المؤلفون: Lou, Chen, Kiew, Siu Ting Josie, Chen, Tao, Lee, Tze Yen Michelle, Ong, Jia En Celine, Phua, ZhaoXi

المصدر: Journal of Advertising; Aug/Sep2023, Vol. 52 Issue 4, p540-557, 18p, 1 Diagram, 2 Charts

مصطلحات موضوعية: CONSUMERS, BRAND image, SOCIAL integration, ADVERTISING campaigns, BRAND awareness, PERCEIVED quality

المؤلفون: Islentyeva, Anna, Zimmermann, Elisabeth, Schützinger, Nadia, Platzer, Andrea

المصدر: Critical Discourse Studies; Jul2024, Vol. 21 Issue 4, p418-441, 24p

مصطلحات موضوعية: MASCULINITY, SEXUAL attraction, ADVERTISING fliers, AWARENESS advertising, AMERICAN English language, ADVERTISING campaigns, ODORS, GENDER stereotypes

الشركة/الكيان: NIKE Inc., AMERICAN Apparel Inc., MCDONALD'S Corp.

المؤلفون: Mohammed, Majid

المصدر: Arab Journal for Scientific Publishing; May2024, Vol. 7 Issue 67, p341-361, 21p

مصطلحات موضوعية: SOCIAL media, INFLUENCER marketing, ADVERTISING campaigns, DIGITAL technology, MICROBLOGS, CONSUMERS, ONLINE social networks

الشركة/الكيان: GOOGLE Inc., X Corp.

المؤلفون: Wilson, Rick T.

المصدر: Journal of Advertising; Apr/May2023, Vol. 52 Issue 2, p279-299, 21p, 2 Diagrams, 2 Charts, 2 Graphs

مصطلحات موضوعية: OUTDOOR advertising, PROMOTIONAL literature, POLICY sciences, RESEARCH questions, ADVERTISING campaigns, ADVERTISING, INTERDISCIPLINARY research

المؤلفون: Yang, Kenneth C. C.^Aff915, Kang, Yowei^Aff916

المساهمون: Lee, Newton, editor^{Aff1, Aff2}

المصدر: Encyclopedia of Computer Graphics and Games. :961-970

Alternate Title: COMMERCIALS FOREIGNERS FAVORITE CREATIVES. (English)

المؤلفون: BAILLY, GARANCE

المصدر: Stratégies; 6/20/2024, Issue 2223, p10-18, 6p

مصطلحات موضوعية: ADVERTISING campaigns, WIT & humor

الشركة/الكيان: ERICH & Kallman (Company), OGILVY (Company), CERAVE (Company)

Alternate Title: The most innovative campaigns of the year. (English)

المؤلفون: L'HERMINIER, VANINA PRELAT

المصدر: Stratégies; 5/16/2024, Issue 2218, p36-39, 4p

مصطلحات موضوعية: ADVERTISING campaigns, BAGS, TREND analysis in business

الشركة/الكيان: ARSENAL Football Club PLC, JACQUEMUS (Company)