المؤلفون: Guo, Bo, Jiang, Zhi-bin^{Aff1, IDs10660023097215_cor2}

المصدر: Electronic Commerce Research. :1-30

المؤلفون: Burrell, Andrew, Beard, Roger

المصدر: British Educational Research Journal; Oct2022, Vol. 48 Issue 5, p896-914, 19p, 4 Charts, 1 Graph

مصطلحات موضوعية: ADVERTISING copy, PUNCTUATION, CHILDREN'S writings, SCHOOL children, PRIMARY education

المؤلفون: RUTZ, OLIVER J., SONNIER, GARRETT P., TRUSOV, MICHAEL

المصدر: Journal of Marketing Research (JMR); Dec2017, Vol. 54 Issue 6, p885-900, 16p, 3 Diagrams, 10 Charts, 2 Graphs

مصطلحات موضوعية: TEXT messages, ADVERTISING, CONSUMER psychology, INTERNET advertising, ADVERTISING copy, SEARCH engines, ADVERTISING effectiveness, SENSORY perception

المؤلفون: Nozaki, Yuji^Aff12, Konno, Masato^Aff12, Yamagata, Koichi^Aff12, Sakamoto, Maki^Aff12

المساهمون: Goos, Gerhard, Founding Editor^Aff1, Hartmanis, Juris, Founding Editor^Aff2, Bertino, Elisa, Editorial Board Member^Aff3, Gao, Wen, Editorial Board Member^Aff4, Steffen, Bernhard, Editorial Board Member^Aff5, Woeginger, Gerhard, Editorial Board Member^Aff6, Yung, Moti, Editorial Board Member^Aff7, Sakamoto, Maki, editor^Aff8, Okazaki, Naoaki, editor^Aff9, Mineshima, Koji, editor^Aff10, Satoh, Ken, editor^Aff11

المصدر: New Frontiers in Artificial Intelligence : JSAI-isAI International Workshops, JURISIN, AI-Biz, LENLS, Kansei-AI, Yokohama, Japan, November 10–12, 2019, Revised Selected Papers. 12331:402-411

المؤلفون: Sabri, Ouidade

المصدر: Journal of Consumer Marketing; 2021, Vol. 38 Issue 7, p813-827, 15p

مصطلحات موضوعية: ADVERTISING copy, BRANDING (Marketing), INTENTION, SCIENTIFIC literature, MARKETING executives, BRAND loyalty, CONSUMER attitudes

المؤلفون: Pelier, Nathalie, author.

مصطلحات موضوعية: Copy writers -- France -- History., Advertising copy -- France -- History., Business communication -- France -- History., Publicity -- Social aspects -- France., Advertising -- France -- Language., Rédacteurs publicitaires -- France -- Histoire., Publicité -- Rédaction -- France -- Histoire., Communication dans l'entreprise -- France -- Histoire., Publicité -- Aspect social -- France., Publicité -- France -- Langage., Advertising copy., Advertising -- Language., Business communication., Publicity -- Social aspects., History.

جغرافية الموضوع: France.

المؤلفون: Bušljeta Banks, Ivana, De Pelsmacker, Patrick

المصدر: Journal of Advertising; Summer2014, Vol. 43 Issue 2, p196-209, 14p, 8 Charts

مصطلحات موضوعية: ADVERTISING copy, CONSUMER attitudes, ADVERTISING, ADVERTISING & psychology, CONSUMER behavior research, AMBIGUITY, CUSTOMER services, PRODUCT acceptance

المؤلفون: Thornton, Sara.

مصطلحات موضوعية: Fiction -- 19th century -- History and criticism., Advertising in literature., Advertising copy -- History -- 19th century., Books and reading -- History -- 19th century., TRAVEL -- Special Interest -- Literary., LITERARY CRITICISM -- General., Advertising copy., Books and reading., Fiction., Reclame., Lezen., Romans.

Subject Person: Dickens, Charles, 1812-1870 -- Criticism and interpretation., Balzac, Honoré de, 1799-1850 -- Criticism and interpretation.

المؤلفون: Strachan, John (John R.)

مصطلحات موضوعية: Advertising copy -- Great Britain -- History -- 18th century., Advertising copy -- Great Britain -- History -- 19th century., Romanticism -- Great Britain., English literature -- 18th century -- History and criticism., English literature -- 19th century -- History and criticism., English literature -- Themes, motives., Criticism, interpretation, etc., History.

المؤلفون: Kim, Chŏng-u, author.

مصطلحات موضوعية: Advertising copy., Advertising -- Research -- Language.