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المؤلفون: José M. Álvarez-Monzoncillo
نوع المادة: eBook.
الموضوعات: Communication in marketing, Advertising--Planning, Social media, Marketing, Influence (Psychology)
تصنيفات: BUSINESS & ECONOMICS / Marketing / Multilevel, BUSINESS & ECONOMICS / General, BUSINESS & ECONOMICS / Marketing / General, BUSINESS & ECONOMICS / Sales & Selling / General, BUSINESS & ECONOMICS / Industries / Media & Communications
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2دورية أكاديمية
المصدر: Aktualʹnì Problemi Rozvitku Ekonomìki Regìonu, Vol 1, Iss 15, Pp 173-180 (2019)
مصطلحات موضوعية: target audience, advertising planning, non-permanent consumers, trade mark, advertising lever, product category, consumer profile., Economics as a science, HB71-74
وصف الملف: electronic resource
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3دورية أكاديمية
المؤلفون: Jardine, Bryony, Romaniuk, Jenni, Dawes, John G., Beal, Virginia
المصدر: European Journal of Marketing, 2016, Vol. 50, Issue 7/8, pp. 1290-1307.
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المؤلفون: Yavuz, Duygu
المساهمون: Sağlam, Mehmet, Enstitüler, Sosyal Bilimler Enstitüsü, Pazarlama Yönetimi Ana Bilim Dalı
مصطلحات موضوعية: Marketing, Etki (Psikoloji), Social media, Sosyal medya, Advertising_Planning, Pazarlama, Reklamcılık_Planlama, Influence (Psychology), Communication in marketing, İletişim, pazarlamada, Sosyal Bilimler
وصف الملف: application/pdf
URL الوصول: https://explore.openaire.eu/search/publication?articleId=od______3595::4dd3a37a6281bdcf115ce65e5c299ad9
https://katalog.ticaret.edu.tr/e-kaynak/tez/90432.pdf -
9دورية أكاديمية
المؤلفون: Steffenhagen, Hartwig
المصدر: Journal of Business Economics: Zeitschrift für Betriebswirtschaft. May 2006 76(5):499-524
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10كتاب إلكتروني
المؤلفون: Sevil Yesiloglu, Joyce Costello
نوع المادة: eBook.
الموضوعات: Influence (Psychology), Marketing, Social media, Advertising--Planning, Communication in marketing