المؤلفون: Akduman, Bensu

المساهمون: Taşdelen, Birgül, Halkla İlişkiler ve Tanıtım Anabilim Dalı, Akduman, Bensu

مصطلحات موضوعية: Expectancy-value theory, Marka bağımlılığı, Jewel sector, Halkla İlişkiler, Jewel industry, Hedonism, Expectations, Hedonizm, Mücevher endüstrisi, Mücevher sektörü, Beklentiler, Public Relations, İşletme, Beklenti-değer teorisi, Brand loyalty, Business Administration, Zen

وصف الملف: application/pdf

URL الوصول: https://explore.openaire.eu/search/publication?articleId=dedup_wf_001::fa494227ff189a68ae6997039aa55554
https://acikbilim.yok.gov.tr/handle/20.500.12812/88683

Alternate Title: THEORY OF EXPECTATION AND AN INVESTIGATION OF THE EFFECT OF HEDONISM ON CREATING BRAND ADDICTION THROUGH ZEN DIAMOND. (English)

المؤلفون: AKDUMAN, Bensu, TAŞDELEN, Birgül

المصدر: Gumushane Universty Electronic Journal of the Faculty of Communication / Gümüshane Üniversitesi Iletisim Fakültesi Elektronik Dergisi; Sep2021, Vol. 9 Issue 2, p1068-1095, 28p

مصطلحات موضوعية: EXPECTANCY theories, CONSUMPTION (Economics), SOCIAL goals, BRANDING (Marketing), FACTOR analysis, PLEASURE, MARRIED women

مصطلحات جغرافية: DIYARBAKIR (Turkey), ISTANBUL (Turkey), TRABZON (Turkey)