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1دورية أكاديمية
المصدر: Springer, Journal of the Academy of Marketing Science. 51(5):1019-1045
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2
المؤلفون: Simone Wies, Alexander Bleier, Alexander Edeling
المصدر: Journal of Marketing. 87:383-405
مصطلحات موضوعية: Marketing, Business and International Management
URL الوصول: https://explore.openaire.eu/search/publication?articleId=doi_________::e48fe5ddf771dd8464c83db88c14f1f7
https://doi.org/10.1177/00222429221125131 -
3
المؤلفون: Zeynep Karagür, Kristina Klein, Jan-Michael Becker, Alexander Edeling
المصدر: International Journal of Research in Marketing. 39:313-335
مصطلحات موضوعية: Marketing, Branded content, Trustworthiness, Perception, media_common.quotation_subject, Public policy, Advertising, Business, Transparency (behavior), Influencer marketing, media_common, Skepticism, Media consumption
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4
المؤلفون: Alexander Edeling, Shuba Srinivasan, Dominique M. Hanssens
المصدر: International Journal of Research in Marketing
International Journal of Research in Marketing, vol 38, iss 4مصطلحات موضوعية: Accounting research, Firm value, Tobin's q, Clinical Research, Event study, Political science, Full Length Article, 0502 economics and business, Marketing–finance interface, Marketing, Finance, Digital marketing, business.industry, Field (Bourdieu), 05 social sciences, Enterprise value, Stock return, Tobin’s q, Conceptual framework, Accountability, Systematic review, 050211 marketing, business, 050203 business & management
وصف الملف: application/pdf
URL الوصول: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::3abc9c2106fe381662e4e211f7b9977b
https://lirias.kuleuven.be/handle/123456789/682674 -
5
المؤلفون: Alexander Edeling, Alexander Himme
المصدر: Journal of Marketing. 82:1-24
مصطلحات موضوعية: Marketing, business.industry, 05 social sciences, Multilevel model, Marketing strategy, Microeconomics, Meta-analysis, 0502 economics and business, Economics, Manufacturing firms, 050211 marketing, Endogeneity, 050207 economics, Business and International Management, Market share, business, Digitization
URL الوصول: https://explore.openaire.eu/search/publication?articleId=doi_________::e550df408e2494504feb668511dd9c2d
https://doi.org/10.1509/jm.16.0250 -
6
المؤلفون: Alexander Edeling, Stefan Hattula, Torsten Bornemann
المصدر: European Journal of Marketing. 51:1286-1307
مصطلحات موضوعية: Marketing, Forgetting, Recall, media_common.quotation_subject, 05 social sciences, Advertising, Context (language use), Object (philosophy), 050105 experimental psychology, language.human_language, Multilevel logistic regression, German, Marketing management, 0502 economics and business, Conceptual model, language, 050211 marketing, 0501 psychology and cognitive sciences, Psychology, media_common
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7
المؤلفون: Marc Fischer, Alexander Edeling
المصدر: Journal of Marketing Research. 53:515-534
مصطلحات موضوعية: Marketing, Economics and Econometrics, Return on marketing investment, Marketing mix modeling, Marketing effectiveness, media_common.quotation_subject, 05 social sciences, Enterprise value, Quantitative marketing research, Recession, Microeconomics, 0502 economics and business, Economics, 050211 marketing, Stock market, Business and International Management, Relationship marketing, 050203 business & management, media_common
وصف الملف: application/pdf
URL الوصول: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::1ddc51020b8ae8e07e52c8d7afcb1000
https://doi.org/10.1509/jmr.14.0046 -
8دورية أكاديمية
المؤلفون: Stäbler, Samuel
المساهمون: Himme, Alexander (VerfasserIn); Edeling, Alexander (VerfasserIn); Backhaus, Max (VerfasserIn)
المصدر: International journal of research in marketing : Amsterdam, vol 40, issue 3, pg. 700-723. 09/2023
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9دورية أكاديمية
المؤلفون: Schöndeling, Andrea
المساهمون: Burmester, Alexa B. (VerfasserIn); Edeling, Alexander (VerfasserIn); Marchand, André (VerfasserIn); Clement, Michel (VerfasserIn)
المصدر: Journal of the Academy of Marketing Science : Dordrecht, vol 51, issue 5, pg. 1019-1045. 09/2023
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10دورية أكاديمية
المؤلفون: Wies, Simone
المساهمون: Bleier, Alexander (VerfasserIn); Edeling, Alexander (VerfasserIn)
المصدر: Journal of marketing : Thousand Oaks, CA, vol 87, issue 3, pg. 383-405. 05/2023