المؤلفون: Andrea Schöndeling, Alexa B. Burmester, Alexander Edeling, André Marchand, Michel Clement

المصدر: Springer, Journal of the Academy of Marketing Science. 51(5):1019-1045

الإتاحة: https://ideas.repec.org/a/spr/joamsc/v51y2023i5d10.1007_s11747-022-00916-0.html

المؤلفون: Simone Wies, Alexander Bleier, Alexander Edeling

المصدر: Journal of Marketing. 87:383-405

مصطلحات موضوعية: Marketing, Business and International Management

URL الوصول: https://explore.openaire.eu/search/publication?articleId=doi_________::e48fe5ddf771dd8464c83db88c14f1f7
https://doi.org/10.1177/00222429221125131

المؤلفون: Zeynep Karagür, Kristina Klein, Jan-Michael Becker, Alexander Edeling

المصدر: International Journal of Research in Marketing. 39:313-335

مصطلحات موضوعية: Marketing, Branded content, Trustworthiness, Perception, media_common.quotation_subject, Public policy, Advertising, Business, Transparency (behavior), Influencer marketing, media_common, Skepticism, Media consumption

URL الوصول: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::ac81f7936abb1d96ececeed3df1db073
https://doi.org/10.1016/j.ijresmar.2021.09.006

المؤلفون: Alexander Edeling, Shuba Srinivasan, Dominique M. Hanssens

المصدر: International Journal of Research in Marketing
International Journal of Research in Marketing, vol 38, iss 4

مصطلحات موضوعية: Accounting research, Firm value, Tobin's q, Clinical Research, Event study, Political science, Full Length Article, 0502 economics and business, Marketing–finance interface, Marketing, Finance, Digital marketing, business.industry, Field (Bourdieu), 05 social sciences, Enterprise value, Stock return, Tobin’s q, Conceptual framework, Accountability, Systematic review, 050211 marketing, business, 050203 business & management

وصف الملف: application/pdf

URL الوصول: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::3abc9c2106fe381662e4e211f7b9977b
https://lirias.kuleuven.be/handle/123456789/682674

المؤلفون: Alexander Edeling, Alexander Himme

المصدر: Journal of Marketing. 82:1-24

مصطلحات موضوعية: Marketing, business.industry, 05 social sciences, Multilevel model, Marketing strategy, Microeconomics, Meta-analysis, 0502 economics and business, Economics, Manufacturing firms, 050211 marketing, Endogeneity, 050207 economics, Business and International Management, Market share, business, Digitization

URL الوصول: https://explore.openaire.eu/search/publication?articleId=doi_________::e550df408e2494504feb668511dd9c2d
https://doi.org/10.1509/jm.16.0250

المؤلفون: Alexander Edeling, Stefan Hattula, Torsten Bornemann

المصدر: European Journal of Marketing. 51:1286-1307

مصطلحات موضوعية: Marketing, Forgetting, Recall, media_common.quotation_subject, 05 social sciences, Advertising, Context (language use), Object (philosophy), 050105 experimental psychology, language.human_language, Multilevel logistic regression, German, Marketing management, 0502 economics and business, Conceptual model, language, 050211 marketing, 0501 psychology and cognitive sciences, Psychology, media_common

URL الوصول: https://explore.openaire.eu/search/publication?articleId=doi_________::1361f8ca0637b03993c3cd7a91a4ed5b
https://doi.org/10.1108/ejm-05-2015-0263

المؤلفون: Marc Fischer, Alexander Edeling

المصدر: Journal of Marketing Research. 53:515-534

مصطلحات موضوعية: Marketing, Economics and Econometrics, Return on marketing investment, Marketing mix modeling, Marketing effectiveness, media_common.quotation_subject, 05 social sciences, Enterprise value, Quantitative marketing research, Recession, Microeconomics, 0502 economics and business, Economics, 050211 marketing, Stock market, Business and International Management, Relationship marketing, 050203 business & management, media_common

وصف الملف: application/pdf

URL الوصول: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::1ddc51020b8ae8e07e52c8d7afcb1000
https://doi.org/10.1509/jmr.14.0046

المؤلفون: Stäbler, Samuel

المساهمون: Himme, Alexander (VerfasserIn); Edeling, Alexander (VerfasserIn); Backhaus, Max (VerfasserIn)

المصدر: International journal of research in marketing : Amsterdam, vol 40, issue 3, pg. 700-723. 09/2023

المؤلفون: Schöndeling, Andrea

المساهمون: Burmester, Alexa B. (VerfasserIn); Edeling, Alexander (VerfasserIn); Marchand, André (VerfasserIn); Clement, Michel (VerfasserIn)

المصدر: Journal of the Academy of Marketing Science : Dordrecht, vol 51, issue 5, pg. 1019-1045. 09/2023

المؤلفون: Wies, Simone

المساهمون: Bleier, Alexander (VerfasserIn); Edeling, Alexander (VerfasserIn)

المصدر: Journal of marketing : Thousand Oaks, CA, vol 87, issue 3, pg. 383-405. 05/2023