المؤلفون: Kittelberger, Daniel^Aff3, Allramseder, Lea-Sophie^Aff3

المساهمون: Buttkus, Michael, editor^Aff1, Eberenz, Ralf, editor^Aff2

المصدر: Performance Management in Retail and the Consumer Goods Industry : Best Practices and Case Studies. :123-136