المؤلفون: Anicet Nemani, Bernard Cova, Franck Bares

المساهمون: Kedge Business School (Kedge BS)

المصدر: Journal of Marketing Management
Journal of Marketing Management, 2021, ⟨10.1080/0267257X.2021.1912143⟩

مصطلحات موضوعية: Marketing, Brand community, Bottom of the pyramid, Strategy and Management, Phenomenon, Brand community Cameroon music online communities volunteering, 0502 economics and business, 05 social sciences, 050211 marketing, Advertising, Sociology, 050203 business & management, [SHS]Humanities and Social Sciences

URL الوصول: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::d314b21c7cf79c8bccf8b078789962ae
https://doi.org/10.1080/0267257x.2021.1912143

المؤلفون: Franck Barès, Bernard Cova, Anicet Nemani

نوع المادة: eBook.

الموضوعات: Social entrepreneurship, New business enterprises

تصنيفات: BUSINESS & ECONOMICS / Entrepreneurship, BUSINESS & ECONOMICS / Strategic Planning, BUSINESS & ECONOMICS / Workplace Culture

المؤلفون: Franck Barès, Bernard COVA, Anicet NEMANI

نوع المادة: eBook.

تصنيفات: BUSINESS & ECONOMICS / Entrepreneurship, BUSINESS & ECONOMICS / General, BUSINESS & ECONOMICS / Education

المؤلفون: Barès, Franck

المساهمون: Cova, Bernard (VerfasserIn); Nemani, Anicet (VerfasserIn)

المصدر: 2023

المؤلفون: Cova, Bernard

المساهمون: Barès, Franck (VerfasserIn); Nemani, Anicet (VerfasserIn)

المصدر: Journal of marketing management : Abingdon [u.a.], vol 37, issue 9/10, pg. 887-913. 2021