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1دورية أكاديمية
المؤلفون: Ardalan Sameti, Hamidreza Khalili
المصدر: Intangible Capital, Vol 13, Iss 3, Pp 523-547 (2017)
مصطلحات موضوعية: Advertising, Creative Advertising, In-Store Advertising, Out-of-Store Advertising, Advertising Strategy, Marketing Strategy, Branding Strategy, Consumer Attitude, Purchase Intention, General Works
وصف الملف: electronic resource
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2
المؤلفون: Arash Mashhady, Hamidreza Khalili, Ardalan Sameti
المصدر: Leadership & Organization Development Journal. 43:1157-1185
مصطلحات موضوعية: Organizational Behavior and Human Resource Management, Business & Management, 1503 Business and Management, Business, Management and Accounting (miscellaneous)
وصف الملف: application/pdf
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3
المؤلفون: Ardalan Sameti
المصدر: Journal of Product & Brand Management.
مصطلحات موضوعية: Marketing, Management of Technology and Innovation
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4
المؤلفون: Scott Koslow, Arash Mashhady, Ardalan Sameti
المصدر: Journal of Product & Brand Management. 31:951-970
مصطلحات موضوعية: Marketing, Management of Technology and Innovation, 1503 Business and Management, 1505 Marketing
وصف الملف: application/pdf
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5
المؤلفون: Ardalan Sameti
المصدر: Ardalan Sameti
مصطلحات موضوعية: Marketing, Management of Technology and Innovation
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6
المؤلفون: Scott Koslow, Ardalan Sameti, Guda van Noort, Sheila L. Sasser, Edith G. Smit
المساهمون: Persuasive Communication (ASCoR, FMG)
المصدر: Journal of Advertising, 51(3), 385-405. M.E. Sharpe Inc.
مصطلحات موضوعية: Marketing, Advertising campaign, Communication, media_common.quotation_subject, Agency (sociology), 1505 Marketing, 1506 Tourism, Advertising, Business, Business and International Management, Creativity, media_common
وصف الملف: application/pdf; image/jpeg
URL الوصول: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::5db6b2be84f5c57de4255f15a16ae5e8
https://dare.uva.nl/personal/pure/en/publications/when-bad-is-good-do-good-relationships-between-marketing-clients-and-their-advertising-agencies-challenge-creativity(339b678f-2e57-43a8-a683-7c42f772b46d).html -
7
المؤلفون: Arash Mashhady, Ardalan Sameti, Hamidreza Khalili
المصدر: Business Process Management Journal. 27:459-485
مصطلحات موضوعية: Service (business), Service quality, Process management, business.industry, Service design, media_common.quotation_subject, 05 social sciences, Context (language use), Social exchange theory, Human resource management, 0502 economics and business, Business, Management and Accounting (miscellaneous), 050211 marketing, Quality (business), Business and International Management, business, Perceived organizational support, 050203 business & management, media_common
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8
المؤلفون: Hamidreza Khalili, Ardalan Sameti
المصدر: International Journal of Pharmaceutical and Healthcare Marketing. 11:455-470
مصطلحات موضوعية: Marketing, medicine.medical_specialty, Actuarial science, business.industry, 030503 health policy & services, Health Policy, Public health, media_common.quotation_subject, Delphi method, Health administration, 03 medical and health sciences, SERVQUAL, 0302 clinical medicine, Scale (social sciences), Health care, medicine, Quality (business), 030212 general & internal medicine, 0305 other medical science, business, Reimbursement, media_common
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9
المؤلفون: Hamidreza Khalili, Ardalan Sameti
المصدر: Intangible Capital, Vol 13, Iss 3, Pp 523-547 (2017)
Intangible Capital; 2017: Vol.: 13 Núm.: 3
UPCommons. Portal del coneixement obert de la UPC
Universitat Politècnica de Catalunya (UPC)مصطلحات موضوعية: Organizational Behavior and Human Resource Management, In-Store advertising, Strategy and Management, lcsh:A, Purchase intention, Advertising account executive, Education, Advertising research, Publicitat - Percentatge de rendiment, Advertising campaign, Advertising, Out-of-Store advertising, Management of Technology and Innovation, Accounting, 0502 economics and business, Marketing strategy, Consumidors -- Actituds, Business and International Management, Marketing, Advertising strategy, ComputingMilieux_MISCELLANEOUS, business.industry, Consumers--Attitudes, 05 social sciences, Online advertising, Consumer attitude, Advertising, Creative Advertising, In-Store Advertising, Out-of-Store Advertising, Advertising Strategy, Marketing Strategy, Branding Strategy, Consumer Attitude, Purchase Intention, Order (business), Creative advertising, Branding strategy, Search advertising, Economia i organització d'empreses::Màrqueting [Àrees temàtiques de la UPC], 050211 marketing, lcsh:General Works, business, Native advertising, Psychology, Advertising--Rate of return, 050203 business & management
وصف الملف: text/html; application/pdf
URL الوصول: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::3c071c1fbe67912657f9f3e97bf0408f
http://www.intangiblecapital.org/index.php/ic/article/view/986 -
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المؤلفون: Hassan Sheybani, Hamidreza Khalili, Ardalan Sameti
المصدر: Global Business Review. 17:38-50
مصطلحات موضوعية: media_common.quotation_subject, 05 social sciences, Regression analysis, Psychological empowerment, Spearman Correlation Test, Customer orientation, 0502 economics and business, 050211 marketing, Statistical analysis, Business and International Management, Marketing, Empowerment, Path analysis (statistics), Psychology, 050203 business & management, media_common
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