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1
المؤلفون: Baran, Zehra
المساهمون: Fırlar, Fatma Belma, Reklamcılık Anabilim Dalı
مصطلحات موضوعية: Purchasing behavior, Marketing, Advertisements, Impulse buying, Reklamcılık, Marketing methods, Purchasing, IKEA, İşletme, Advertising, Integrated marketing, Promotion, Sales point, Business Administration
وصف الملف: application/pdf
URL الوصول: https://explore.openaire.eu/search/publication?articleId=od_____10208::26824408c4d3373fb2cb8597276b8f45
https://acikbilim.yok.gov.tr/handle/20.500.12812/343172 -
2
المؤلفون: Baran, Zehra
المساهمون: Güneri Fırlar, F. Belma, Ege Üniversitesi, Sosyal Bilimler Enstitüsü
مصطلحات موضوعية: Consumer, unplanned buying behaviour, point of purchase, point of purchase advertising, Tüketici, plansız satın alma davranışı, satın alma noktası, satın alma noktası reklamları, Reklamcılık A.B.D
وصف الملف: application/pdf
URL الوصول: https://explore.openaire.eu/search/publication?articleId=od______9436::77ec2a49f20345004a12b53fbc84df5c
https://hdl.handle.net/11454/8489