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1دورية أكاديمية
المؤلفون: Mira Rakic, Beba Rakic, Ljiljana Stanojevic
المصدر: Ekonomika Poljoprivrede (1979), Vol 66, Iss 2 (2019)
مصطلحات موضوعية: consumer ethnocentrism, consumers, foodstuffs, Serbia, Agriculture
وصف الملف: electronic resource
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2دورية أكاديمية
المؤلفون: Mira Rakic, Beba Rakic, Ljiljana Stanojević
المصدر: Management, Vol 23, Iss 3 (2018)
مصطلحات موضوعية: consumers, consumer ethnocentrism (CE), marketing challenge, Serbia, Business, HF5001-6182
وصف الملف: electronic resource
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3دورية أكاديمية
المؤلفون: Mira Rakic, Beba Rakic
المصدر: Amfiteatru Economic, Vol 17, Iss 40, Pp 891-908 (2015)
مصطلحات موضوعية: individuals, life patterns, sustainability, sustainable behaviour, sustainable lifestyle marketing, Business, HF5001-6182, Economics as a science, HB71-74
وصف الملف: electronic resource
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4
المؤلفون: Mira Rakic, Beba Rakic
المصدر: Environmental Engineering and Management Journal. 20:667-686
مصطلحات موضوعية: Sustainable development, Government, Market research, Environmental Engineering, business.industry, Sustainability, Management, Monitoring, Policy and Law, Marketing, business, Pollution, Focus group, Consumer behaviour
URL الوصول: https://explore.openaire.eu/search/publication?articleId=doi_________::29a29a273bf56727907790cd2d139d52
https://doi.org/10.30638/eemj.2021.065 -
5
المؤلفون: Beba Rakic, Mira Rakic
المصدر: Megatrend revija. 16:79-100
مصطلحات موضوعية: Power (social and political), Civil society, Control communications, Control (management), Social change, Key (cryptography), Social media, Advertising, Business, Market power
URL الوصول: https://explore.openaire.eu/search/publication?articleId=doi_________::422d7d7f5892beba4904ab19a6007b7c
https://doi.org/10.5937/megrev1902079r -
6Integrated marketing communications paradigm in digital environment: The five pillars of integration
المؤلفون: Mira Rakic, Beba Rakic
المصدر: Megatrend Revija, Vol 11, Iss 1, Pp 187-204 (2014)
مصطلحات موضوعية: Engineering, lcsh:HB71-74, business.industry, WOM communications, lcsh:Economics as a science, Target audience, Advertising, General Medicine, Content creation, paradigm, Digital media, Direct marketing, Sales promotion, digital communication, The Internet, integrated marketing communications, Digital television, business, traditional communication, Integrated marketing communications
URL الوصول: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::a6edf402e18cb7f7f65853ff09074159
https://doi.org/10.5937/megrev1401187r -
7
المؤلفون: Beba Rakic, Mira Rakic
المصدر: Megatrend Revija, Vol 11, Iss 4, Pp 197-218 (2014)
مصطلحات موضوعية: Knowledge management, business.industry, lcsh:HB71-74, marketing, marketing ambassadors, lcsh:Economics as a science, General Medicine, Marketing, business, holistic marketing, marketing knowledge
URL الوصول: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::d7e59c04cc2faaa5df1b9391adca6820
http://scindeks-clanci.ceon.rs/data/pdf/1820-3159/2014/1820-31591404197R.pdf -
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المؤلفون: Beba Rakic, Mira Rakic
المصدر: Zbornik Matice srpske za drustvene nauke. :123-154
مصطلحات موضوعية: Return on marketing investment, Marketing management, Digital marketing, business.industry, Business marketing, General Medicine, Business, Marketing, Marketing research, Marketing strategy, Relationship marketing, Marketing science
URL الوصول: https://explore.openaire.eu/search/publication?articleId=doi_________::93ca347b2ca25cb4c0fe9fded4dc0862
https://doi.org/10.2298/zmsdn0723123r -
9
المؤلفون: Mira Rakic, Beba Rakic
مصطلحات موضوعية: jel:M30, jel:M31, viral marketing, viral communications, viral messages, 5C model, jel:M37, ComputerApplications_COMPUTERSINOTHERSYSTEMS, jel:M39
URL الوصول: https://explore.openaire.eu/search/publication?articleId=od_______645::62466c7369e251c698337436ccdcfc1e
http://www.ekonomika.org.rs/en/arhiva/PDF/arhiva-clanaka/4/16.pdf -
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المؤلفون: Beba Rakic, Mira Rakic
المصدر: SSRN Electronic Journal.
مصطلحات موضوعية: Viral marketing, Context (language use), Advertising, Business
URL الوصول: https://explore.openaire.eu/search/publication?articleId=doi_________::a8ef45d6e53a6d5ec5c4421ad29fe6c5
https://doi.org/10.2139/ssrn.2561237