المؤلفون: Bevier, R. C., Prideaux, Thomas S., Olson, J. R., Thomas, J. L., Helmick, E. Brooks, Hunt, Pearson, Rishel, Wesley J., Manies, Ralph, MacFarland, William P., Weiner, Howard D., Merritt, H. H., Fogerty, R. J., Guggenheim, Richard B., Jones, D. G., Smith, W. Barry, Donaldson, Ed, Margolin, Melvin F., Mosser, Frederick W., Benoliel, Peter A., Beeson, William B,

المصدر: Harvard Business Review; Jul/Aug1975, Vol. 53 Issue 4, p148-167, 12p

مصطلحات موضوعية: LETTERS to the editor, FINANCIAL planning, MIDRANGE computers, TEST marketing, FINANCE