Alternate Title: Digital Micro-influencers and Partnerships. (English)
Micro Influyentes Digitales y Asociaciones. (Spanish)

المؤلفون: Cembranel, Priscila, Costa Amorim, Bianca, Penz, Daniel, Borba, Claudinara, Nascimento, Josiane

المصدر: Journal of Administrative Sciences / Revista Ciências Administrativas; 2023, Vol. 29, p1-10, 10p

مصطلحات موضوعية: CONTRACTING out, INTERNET marketing, INFLUENCER marketing, MARKETING strategy, PROFESSIONAL corporations, SERVICE contracts