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1دورية أكاديمية
المؤلفون: BOTNER, KEITH A., MISHRA, ARUL, MISHRA, HIMANSHU
المصدر: Journal of Marketing Research, 2015 Feb 01. 52(1), 39-55.
URL الوصول: https://www.jstor.org/stable/43832341
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2دورية أكاديمية
المؤلفون: Botner, Keith A, Mishra, Arul, Mishra, Himanshu
المصدر: Journal of Consumer Research; Jun2020, Vol. 47 Issue 1, p128-145, 18p, 6 Graphs
مصطلحات موضوعية: RISK assessment, SOUND symbolism, NAMES, CALMNESS, CONSUMER preferences, COMMERCIAL product evaluation, WAGERS, BRANDING (Marketing)
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3
المؤلفون: Botner, Keith A.
مصطلحات موضوعية: Curiosity, Information search, Referral marketing, Marketing decision making, Pricing
URL الوصول: https://explore.openaire.eu/search/publication?articleId=doi_________::89bb8c8196e089bfbe9405c416d3407f